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Tea - Netherlands

Netherlands
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Tea market amounts to US$345.94m in 2025.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$559.14m in 2025.
  • Revenue, combined amounts to US$905.08m in 2025.
  • The revenue, at home is expected to grow annually by -2.70% (CAGR 2025-2029).
  • In global comparison, most revenue, at home is generated China (US$51bn in 2025).
  • In relation to total population figures, the average revenue per capita, at home of US$19.52 are generated in 2025.
  • In the Tea market, volume, at home is expected to amount to 15.18m kg by 2025.
  • Volume, out-of-home is expected to amount to 1.44m kg in 2025.
  • Volume, combined is expected to amount to 16.62m kg in 2025.
  • The Tea market is expected to show a volume growth, at home of -5.1% in 2026.
  • The average volume per person, at home in the Tea market is expected to amount to 0.86kg in 2025.

Definition:

The Tea market consists of black tea, green tea and mate sold in tea bags or as loose-leaf tea. Not included are herbal tea, instant tea, iced tea or similar tea-derived Ready-to-Drink beverages. Ready-to-Drink variants are instead shown in the corresponding segment in the Non-Alcoholic Drinks market. 

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per kilogram , as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. In the out-of-home market, the price always refers to the price per kilogram of the beverage consumed, regardless of other components in the finished beverage. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Unilever (Lipton), Associated British Foods (Twinings), and Tata Global Beverages (Tetley).
In-Scope
  • Tea bags
  • Loose Leaf Tea
  • Black Tea
  • Green Tea
  • Mate
Out-Of-Scope
  • Herbal Tea
  • Instant Tea
  • Ready-to-Drink Tea, such as Lipton Ice Tea
Tea: market data & analysis - Cover

Market Insights report

Tea: market data & analysis
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    Revenue

    Created with Highcharts 11.4.8ValuesTotal2018201920202021202220232024202520262027202820292505007501,0001,2501,5001,7502,0002,250

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Created with Highcharts 11.4.8ValuesTotal2018201920202021202220232024202520262027202820295101520253035404550

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Key Players

    MOST_RECENT_UPDATE: Mar 2024

    SOURCE: Statista Market Insights

    Volume

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Price

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Sales Channels

    MOST_RECENT_UPDATE: Mar 2024

    SOURCES: Statista Market Insights, Statista Consumer Insights Global

    MOST_RECENT_UPDATE: Dec 2024

    SOURCE: Statista Market Insights

    Demographics

    MOST_RECENT_UPDATE: Mar 2024

    SOURCES: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    Tea has long been associated with various health benefits, and this connection continues to drive consumer preferences. Health-conscious individuals are turning to tea as a healthier alternative to sugary beverages, thanks to its antioxidant properties, potential weight management benefits, and calming effects. It is especially important in Asia and Eastern Europe as well as in the UK. In these regions, it serves the purpose of both caffeination and hydration.

    Trends include sustainability and ethical sourcing, innovation in tea formats and blends, and the rise of premium tea experiences. With an expanding consumer base and evolving preferences, the tea market is expected to continue its growth trajectory in the coming years.

    Methodology

    Data coverage:
    The data encompasses B2C enterprises. Figures are based on private Household spendings on Hot Drinks. At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments.
    In the out-of-home market, the price always refers to the price per kilogram of the beverage consumed, regardless of other components in the finished beverage.

    Modeling approach:
    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as production data, region, and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:
    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Hot Drinks market with a projected steady growth.

    Additional notes:
    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

    Consumer

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    Tea: market data & analysis - BackgroundTea: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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    Tea market worldwide - statistics & facts

    China is by far the largest tea market in the world, measured by revenues. In 2023, the Chinese market generated nearly 107 billion U.S. dollars. For comparison, that is about five times as much as the Indian tea market in second place generated. It is no surprise that the tea market in China is such an important industry for the country. Originally, a medicinal drink from the Chinese province of Yunnan, this region is also known as the birthplace of tea. The hot drink therefore has a long history in the East Asian country.
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