Polishes, Room Scents & Insecticides - G20

G20

Highlights

In 2024, the revenue in the Polishes, Room Scents & Insecticides market in the G20 countries amounts to a staggering US$16.39bn.
This market segment is projected to experience an annual growth rate of 2.73% (CAGR 2024-2029).
When compared to other countries around Worldwide, United States leads the pack in terms of revenue, generating US$5bn in 2024.
Taking into account the total population figures, the per person revenue in 2024 amounts to US$4.63.
In India, there is a growing demand for eco-friendly room scents and insecticides, as consumers become more conscious of their impact on the environment.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Polishes, Room Scents & Insecticides Market within Home & Laundry Care in G20 nations is witnessing mild growth, influenced by factors like evolving consumer preferences, sustainability trends, and the increasing demand for effective household solutions.

Customer preferences: Consumers in the G20 nations are increasingly prioritizing eco-friendly and non-toxic products in the Polishes, Room Scents & Insecticides Market, reflecting a growing awareness of environmental sustainability and health. This trend is particularly pronounced among younger demographics, who are more inclined to support brands that align with their values. Additionally, the rise of urban living is prompting a demand for multifunctional products that save space and time, catering to busy lifestyles while ensuring effective home care solutions.

Trends in the market: In the G20 nations, the Polishes, Room Scents & Insecticides Market is experiencing a notable shift towards eco-friendly and non-toxic formulations, driven by heightened consumer awareness regarding health and environmental sustainability. Younger consumers, in particular, are championing brands that reflect their values, leading to increased demand for sustainable products. Furthermore, urbanization is influencing the market, with consumers seeking multifunctional solutions that optimize space and time, ultimately shaping a more efficient home care landscape. This trend poses significant implications for industry stakeholders, who must innovate and adapt to meet evolving consumer preferences while addressing sustainability concerns.

Local special circumstances: In Japan, the Polishes, Room Scents & Insecticides Market is shaped by a deep-rooted cultural emphasis on cleanliness and harmony within the home. This cultural value drives demand for high-quality, aesthetically pleasing home care products that align with traditional aesthetics. Additionally, stringent regulatory measures regarding chemical safety and environmental protection encourage manufacturers to develop innovative, eco-friendly formulations. In contrast, in Mexico, vibrant local scents and traditional cleaning methods influence consumer preferences, leading to a growing market for natural and culturally resonant products that reflect local heritage.

Underlying macroeconomic factors: The Polishes, Room Scents & Insecticides Market is significantly influenced by macroeconomic factors such as consumer spending, economic stability, and environmental policies. In countries with robust economic growth, increased disposable income enables consumers to invest in premium home care products, driving demand for innovative polishes and eco-friendly insecticides. Additionally, stringent environmental regulations encourage manufacturers to adopt sustainable practices, impacting product development. Conversely, economic downturns or inflation can lead to reduced spending on non-essential home care items, affecting market performance. Global trends towards sustainability and wellness also shape consumer preferences, further influencing market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.