Home & Laundry Care - Moldova | Statista Market Forecast

In Moldova, the revenue in the Home & Laundry Care market reaches US$123.50m in 2024.
It is projected to experience an annual growth rate of -0.08% (CAGR 2024-2029).
The largest segment within this market is Laundry Care, which amounts to a market volume of US$52.45m in 2024.
When compared globally, United States generates the highest revenue, reaching US$32bn in 2024.
In terms of per capita income, each person in Moldova generates US$37.09 in revenue in 2024.
Furthermore, online sales are expected to contribute 6.9% of the total revenue in the Home & Laundry Care market by 2024.
In Moldova, the demand for eco-friendly home and laundry care products is on the rise, driven by consumers' increasing awareness of environmental sustainability.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Moldova is currently facing a mild decline, influenced by shifting consumer preferences, economic constraints, and competition from international brands. However, ongoing innovations and sustainability trends may help stabilize its growth.

Customer preferences: In Moldova, consumers are increasingly prioritizing eco-friendly and sustainable home care products, reflecting a growing awareness of environmental issues. This trend is particularly prominent among younger demographics, who seek brands that align with their values of sustainability and ethical sourcing. Additionally, as urbanization rises, there is a shift towards convenience-oriented products, such as all-in-one laundry solutions that save time and effort. This evolving lifestyle, influenced by busy schedules and a desire for efficiency, is reshaping purchasing decisions in the Home & Laundry Care market.

Trends in the market: In Moldova, the Home & Laundry Care market is seeing a significant shift towards eco-friendly products, driven by an increased consumer awareness of environmental impacts. This trend is particularly evident among younger consumers who prioritize brands that reflect their values of sustainability and ethical practices. Furthermore, the rise of urbanization is fueling demand for convenience-oriented solutions, such as multi-functional laundry products that streamline household tasks. These evolving preferences are reshaping the competitive landscape, prompting industry stakeholders to innovate and adapt their offerings to meet the growing demand for environmentally responsible and efficient home care solutions.

Local special circumstances: In Moldova, the Home & Laundry Care market is shaped by a blend of local factors that distinguish it from other regions. The country’s historical reliance on traditional cleaning methods and products creates a unique challenge for eco-friendly innovations, as consumers transition from familiar practices. Additionally, Moldova's regulatory framework is evolving, with increasing emphasis on environmental protection, pushing companies to comply with new sustainability standards. Cultural influences, such as a strong emphasis on family and home cleanliness, drive demand for effective yet environmentally conscious cleaning solutions, reshaping consumer preferences and market strategies.

Underlying macroeconomic factors: The Home & Laundry Care market in Moldova is significantly influenced by macroeconomic factors such as economic stability, consumer purchasing power, and employment rates. The national economic health, characterized by gradual growth and improving living standards, enhances consumer confidence and drives demand for innovative cleaning products. Additionally, fiscal policies that promote sustainability and incentivize eco-friendly practices encourage manufacturers to develop greener solutions. Global trends toward sustainable consumerism further shape market dynamics, as Moldovan consumers increasingly seek effective yet environmentally responsible home care options, aligning local preferences with broader global shifts.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.