Home & Laundry Care - Malawi | Statista Market Forecast

In 2024, the revenue in the Home & Laundry Care market in Malawi amounts to US$166.60m.
It is projected that the market will experience an annual growth rate of 5.04% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, with a market volume of US$102.60m in 2024.
When compared globally, United States generates the highest revenue, reaching US$32bn in 2024.
In terms of per capita, the revenue generated per person in Malawi's Home & Laundry Care market in 2024 is US$7.76.
By 2024, online sales are expected to contribute 3.5% of the total revenue in the Home & Laundry Care market.
Despite the limited access to modern technology and resources, Malawian households are increasingly adopting eco-friendly and locally sourced home and laundry care products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Malawi is witnessing moderate growth, fueled by rising consumer awareness of hygiene, increased disposable incomes, and the demand for convenient cleaning solutions, all contributing to evolving household care habits.

Customer preferences: In Malawi, consumers are increasingly prioritizing eco-friendly and sustainable home care products, reflecting a growing awareness of environmental issues and a desire to reduce their carbon footprint. This shift is particularly notable among younger demographics, who are more inclined to choose biodegradable detergents and packaging-free options. Additionally, urbanization is driving demand for multi-functional cleaning solutions that cater to smaller living spaces, highlighting a trend towards convenience and efficiency in household maintenance.

Trends in the market: In Malawi, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly products, as consumers increasingly favor biodegradable detergents and sustainable packaging options. This trend is especially prevalent among younger consumers, who are more conscious of environmental impacts. Additionally, urbanization is contributing to a rising demand for multi-functional cleaning products designed for smaller living spaces, emphasizing convenience and efficiency. These trends hold significant implications for industry stakeholders, urging brands to innovate and adapt their offerings to meet evolving consumer preferences and sustainability goals.

Local special circumstances: In Malawi, the Home & Laundry Care market is influenced by the country’s unique geographical and cultural landscape. The prevalence of small households and urban centers drives demand for compact, efficient cleaning solutions that accommodate limited living spaces. Additionally, cultural practices emphasize the importance of cleanliness, pushing consumers towards effective yet eco-friendly products. Regulatory frameworks encouraging sustainable practices further shape market dynamics, with local brands innovating to meet both consumer preferences and environmental standards, fostering a shift towards greener alternatives.

Underlying macroeconomic factors: The Home & Laundry Care market in Malawi is shaped by several macroeconomic factors, including national economic stability, inflation rates, and consumer purchasing power. As the economy gradually improves, increased disposable income encourages households to invest in better cleaning solutions. Conversely, inflation can strain budgets, leading consumers to seek value-for-money products. Additionally, global trends towards sustainability and eco-consciousness resonate locally, compelling manufacturers to adopt greener practices. Government fiscal policies that support local production and innovation further bolster the market by enhancing supply chains and reducing dependency on imports, ultimately promoting growth in the sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.