Home & Laundry Care - Madagascar | Statista Market Forecast

In 2024, the Home & Laundry Care market in Madagascar is projected to generate revenue of US$215.40m.
This market is anticipated to experience an annual growth rate of 6.30% (CAGR 2024-2029).
Among the various segments within this market, the Laundry Care segment holds the largest share, with a market volume of US$114.50m in 2024.
When compared globally, United States leads in terms of revenue generation, with US$32bn in 2024.
In terms of per capita figures, the revenue generated per person in Madagascar in 2024 amounts to US$6.94.
Furthermore, by 2024, online sales are projected to account for 1.4% of the total revenue in the Home & Laundry Care market.
Despite the growing popularity of modern household cleaning products, traditional methods using natural ingredients still dominate the home and laundry care market in Madagascar.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Madagascar is experiencing moderate growth, influenced by factors like rising consumer awareness of hygiene, an increase in disposable incomes, and the growing availability of various cleaning products tailored to local needs.

Customer preferences: In Madagascar, consumers are increasingly prioritizing eco-friendly and sustainable cleaning products, reflecting a growing awareness of environmental issues and the impact of plastic waste. Additionally, urbanization and a younger demographic are driving demand for convenient, multipurpose cleaning solutions that align with fast-paced lifestyles. Traditional practices are also evolving, as households blend cultural cleaning rituals with modern products, indicating a shift towards a more holistic approach to home care that balances heritage and contemporary needs.

Trends in the market: In Madagascar, the Home & Laundry Care market is experiencing a shift toward eco-friendly and sustainable cleaning products, driven by increasing consumer awareness of environmental issues and plastic waste. The trend is also fueled by urbanization and a younger population seeking convenient, multipurpose solutions that fit their busy lifestyles. Furthermore, there is a blending of traditional cleaning practices with modern approaches, reflecting a desire for holistic home care. These trends signify a critical opportunity for industry stakeholders to innovate in product development and marketing strategies, catering to evolving consumer preferences while promoting sustainability.

Local special circumstances: In Madagascar, the Home & Laundry Care market is influenced by the country's unique geographical challenges, such as its limited access to clean water in rural areas, which drives demand for concentrated and water-efficient cleaning products. Culturally, the integration of traditional herbal remedies into cleaning practices reflects a strong connection to local customs and sustainability. Additionally, regulatory measures promoting eco-friendly products are encouraging manufacturers to innovate. These factors collectively shape a distinctive market landscape, fostering opportunities for brands that align with local values and environmental goals.

Underlying macroeconomic factors: The Home & Laundry Care market in Madagascar is shaped by several macroeconomic factors, including the overall national economic health and global economic trends. A reliance on agriculture and natural resources means that fluctuations in commodity prices can significantly impact disposable incomes and spending patterns. Fiscal policies promoting sustainable practices are encouraging investments in eco-friendly product development. Additionally, rising urbanization is driving demand for efficient cleaning solutions, while inflation may affect consumer purchasing power. As global sustainability trends gain traction, local manufacturers are increasingly aligning with these shifts to capture market opportunities and meet evolving consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.