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Laundry Care - United Arab Emirates

United Arab Emirates
  • In the United Arab Emirates, the revenue in the Laundry Care market for the year 2024 is estimated to be US$253.80m.
  • It is projected that the market will experience an annual growth rate of 0.96% (CAGR 2024-2029).
  • When compared globally, United States generates the highest revenue in the Laundry Care market, with an estimated revenue of US$16bn in 2024.
  • Taking into account the total population, the per person revenue in the United Arab Emirates for 2024 is approximately US$26.46.
  • The demand for environmentally-friendly laundry products is on the rise in the United Arab Emirates, as consumers become more conscious about sustainable living.

Definition:

The Laundry Care market covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids. Laundry Care accounts for the largest share of the Home and Laundry Care market. Only retail sales to private consumers (B2C) are covered; however, B2B sales and laundry services are not included.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Heavy-duty detergents
  • Fabric softeners
  • Mild and special detergents
  • Detergents for colors
  • Powdered and liquid detergents

Out-Of-Scope

  • Detergents for bulk consumers (B2B; e.g. textile industry)
  • Textile care services (e.g. launderettes)
Laundry Care: market data & analysis - Cover

Market Insights report

Laundry Care: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Laundry Care market in the United Arab Emirates is experiencing mild growth, influenced by factors such as evolving consumer preferences, an increase in household incomes, and the rising demand for eco-friendly and efficient cleaning products.

    Customer preferences:
    Consumers in the United Arab Emirates are increasingly prioritizing laundry care products that align with their values of sustainability and efficiency. This trend is driven by a growing awareness of environmental issues, with many seeking eco-friendly detergents and packaging. Additionally, the influx of expatriates and a younger demographic are influencing preferences towards innovative, multi-functional products that cater to busy lifestyles. As home care standards rise, there is also a heightened demand for premium, fragrance-rich options that enhance the overall laundry experience.

    Trends in the market:
    In the United Arab Emirates, the Laundry Care market is experiencing a notable shift towards sustainable and efficient products, as consumers increasingly seek eco-friendly detergents and biodegradable packaging. This trend is further fueled by a diverse expatriate population and a younger demographic that values innovation and convenience, leading to a rise in demand for multi-functional laundry solutions. Additionally, premium products with captivating fragrances are becoming essential, reflecting a growing emphasis on sensory experiences in home care. These developments present significant opportunities for industry stakeholders to innovate and adapt their offerings, aligning with consumer values and preferences.

    Local special circumstances:
    In the United Arab Emirates, the Laundry Care market is characterized by a unique blend of cultural diversity and high living standards, which influences consumer preferences significantly. The hot and humid climate necessitates effective stain removal and odor control, prompting demand for specialized detergents. Additionally, the blend of traditional values and modern lifestyles encourages the adoption of innovative, time-saving solutions. Regulatory initiatives aimed at promoting sustainability further drive the market towards eco-friendly products, reflecting a societal shift towards responsible consumption and environmental awareness.

    Underlying macroeconomic factors:
    The Laundry Care market in the United Arab Emirates is significantly influenced by macroeconomic factors such as economic stability, consumer spending power, and demographic trends. The country's robust economic growth, driven by diversification away from oil dependency, enhances disposable incomes, leading to increased expenditure on premium laundry products. Furthermore, the rising population, coupled with an influx of expatriates, creates a diverse consumer base with varying preferences. Government initiatives promoting sustainability and eco-friendly consumer behavior also impact product development and marketing strategies. Additionally, fluctuations in global supply chains and raw material costs can affect pricing and availability, shaping the competitive landscape within the market.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Laundry Care: market data & analysis - BackgroundLaundry Care: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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