Beauty & Personal Care - United Arab Emirates

United Arab Emirates

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

The revenue generated in the Beauty & Personal Care market in the United Arab Emirates is projected to reach US$1.31bn in 2025.
This market is expected to grow annually by 1.89% (CAGR 2025-2030).
The largest segment within the market is Personal Care, with a market volume of US$579.09m in 2025.
Comparing it to global figures, United States generates the highest revenue, amounting to US$105bn in 2025.
In terms of per capita revenue, each person in the United Arab Emirates is projected to generate US$135.59 in 2025.
Furthermore, in the Beauty & Personal Care market, it is estimated that 44.9% of the total revenue will come from online sales by 2025.
The beauty and personal care market in the United Arab Emirates is booming with a high demand for luxury skincare products and professional beauty services.

Analyst Opinion

The Beauty & Personal Care market in the United Arab Emirates is poised for steady growth, fueled by rising consumer demand for innovative products, heightened focus on personal grooming, and an increasing shift towards online shopping and beauty tech solutions.

Customer preferences: In the United Arab Emirates, consumers are increasingly gravitating towards sustainable and clean beauty products, reflecting a wider global consciousness about environmental impact. This shift is particularly pronounced among younger demographics, who prioritize ethically sourced ingredients and eco-friendly packaging. Additionally, the rise of social media influencers has transformed beauty standards and purchasing behaviors, prompting a demand for personalized beauty solutions and at-home skincare regimes. The integration of technology, such as augmented reality for virtual try-ons, further enhances the shopping experience, catering to a tech-savvy market.

Trends in the market: In the United Arab Emirates, the Beauty & Personal Care market is experiencing a surge in demand for sustainable and clean beauty products, driven by a growing awareness of environmental concerns among consumers. This trend is particularly evident among younger generations, who seek products with ethically sourced ingredients and eco-friendly packaging. The influence of social media has reshaped beauty norms, leading to an increased desire for personalized skincare solutions and at-home treatments. Moreover, the adoption of augmented reality for virtual try-ons is enhancing the shopping experience, appealing to a tech-savvy demographic and opening new avenues for industry stakeholders.

Local special circumstances: In the United Arab Emirates, the Beauty & Personal Care market is uniquely influenced by its multicultural population and high disposable income, fostering a diverse demand for luxury and niche products. The region's extreme climate necessitates specialized skincare solutions, driving innovation in hydration and sun protection. Additionally, cultural values emphasize beauty and personal grooming, leading to a robust market for high-end cosmetics. Regulatory frameworks promoting safety and efficacy of products further enhance consumer trust, differentiating the UAE market from others globally.

Underlying macroeconomic factors: The Beauty & Personal Care market in the United Arab Emirates is significantly shaped by macroeconomic factors such as rising disposable incomes, urbanization, and global economic trends. The country's strong economic growth and diversification efforts bolster consumer spending on premium beauty products, while a thriving tourism sector introduces international brands and trends. Fiscal policies that encourage foreign investment and innovation further enhance market dynamics. Additionally, the increasing focus on sustainability and organic products reflects global consumer shifts, prompting local brands to adapt and innovate in response to environmental concerns. This interplay of economic factors positions the UAE as a vibrant hub for the beauty market.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Population

Female Population

Male Population

Households

Household Income

Consumer Spending

Consumer Price Index (CPI)

Price Level Index (PLI)

Finance

Business Cycle

International Trade

Tax Rates

Exchange Rates

Health

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Jan 2025

Source: Statista Market Insights

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