Home & Laundry Care - Laos | Statista Market Forecast

Laos is expected to generate a revenue of US$95.24m in the Home & Laundry Care market in 2024.
The market is projected to grow at an annual rate of 5.63% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, which is estimated to have a market volume of US$52.21m in 2024.
Compared to other countries, United States generates the most revenue in this sector, with a total of US$32bn in 2024.
In terms of per capita revenue, in Laos is expected to generate US$12.31 per person in 2024.
Additionally, online sales are anticipated to contribute 9.3% of the total revenue in the Home & Laundry Care market by 2024.
Laos, with its growing middle class and increasing urbanization, is witnessing a rising demand for eco-friendly and sustainable home and laundry care products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Laos is witnessing mild growth, influenced by rising consumer awareness of hygiene, increased disposable income, and a shift towards modern cleaning products. These factors contribute to a gradual yet steady demand for effective household solutions.

Customer preferences: Consumers in Laos are increasingly prioritizing eco-friendly and sustainable cleaning products, reflecting a growing environmental consciousness. This trend is particularly evident among younger demographics, who are more inclined to choose brands that align with their values. Additionally, urbanization is driving demand for convenient, multipurpose cleaning solutions that fit into fast-paced lifestyles. The rise of e-commerce platforms is also reshaping shopping habits, enabling easier access to a wider range of products and promoting brand loyalty through customer reviews and social media engagement.

Trends in the market: In Laos, the Home & Laundry Care market is experiencing a significant shift towards eco-friendly and sustainable products, driven by a heightened awareness of environmental issues among consumers. Younger generations are increasingly opting for brands that reflect their values, prioritizing products with minimal environmental impact. Concurrently, urbanization is fueling demand for convenient, multipurpose cleaning solutions that cater to busy lifestyles. The surge in e-commerce is transforming shopping behaviors, granting consumers access to diverse product ranges while fostering brand loyalty through online reviews and social media interactions. This evolution presents both opportunities and challenges for industry stakeholders, necessitating adaptation to consumer preferences and innovative marketing strategies.

Local special circumstances: In Laos, the Home & Laundry Care market is influenced by the country's diverse geography and rich cultural heritage, which shape consumer preferences and product usage. The prevalence of traditional cleaning methods and locally sourced ingredients reflects a cultural inclination toward natural solutions. Additionally, regulatory frameworks are gradually evolving to promote environmentally friendly practices, encouraging businesses to innovate sustainably. Furthermore, the rise of urban centers is shifting consumer expectations towards modern, efficient products, blending traditional values with contemporary convenience.

Underlying macroeconomic factors: The Home & Laundry Care market in Laos is shaped by various macroeconomic factors, including national economic health, income levels, and consumer spending habits. As Laos experiences gradual economic growth, rising disposable incomes enable consumers to invest in more efficient and modern cleaning products. Additionally, fiscal policies aimed at promoting sustainable manufacturing practices encourage local companies to innovate and adopt eco-friendly solutions. Global trends toward sustainability and environmental consciousness also influence product development, as consumers seek goods that align with their values. Furthermore, urbanization is driving demand for convenience, leading to a blend of traditional and contemporary cleaning methods.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.