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Household Cleaners - Canada

Canada
  • In Canada, the revenue in the Household Cleaners market is projected to reach US$850.20m in 2024.
  • It is anticipated that the market will experience an annual growth rate of 4.20% (CAGR 2024-2029).
  • When compared to other countries worldwide, United States generates the highest revenue in this market, amounting to US$8bn in 2024.
  • Taking into account the total population, the per person revenue in Canada is estimated to be US$21.74 in 2024.
  • The demand for eco-friendly household cleaners in Canada is rapidly increasing due to the country's strong environmental awareness and commitment to sustainability.

Definition:

The Household Cleaners market covers all consumer products used for the cleaning of surfaces, windows, and toilets. Special cleaning agents, such as beeswax, auxiliary products for cleaning (e.g., mops and brooms), products sold in wholesale quantities, and household cleaning services are not included. Home & Laundry Care's second largest market is household cleaning detergents.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Surface cleaners
  • Floor care
  • Toilet care
  • Window cleaning products

Out-Of-Scope

  • Polishes (for floor cleaning/care or furniture)
  • Cleaning equipment (e.g. mops or cleaning cloths)
  • Professional products for bulk consumers (B2B)
Household Cleaners: market data & analysis - Cover

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Household Cleaners: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Household Cleaners Market within the Home & Laundry Care sector in Canada is experiencing moderate growth, influenced by factors such as increased environmental awareness, demand for eco-friendly products, and the rise in online shopping for cleaning supplies.

    Customer preferences:
    In Canada, the Household Cleaners Market within the Home & Laundry Care sector is witnessing a notable shift towards sustainable and non-toxic cleaning solutions, reflecting a growing consumer preference for environmental responsibility. Younger demographics, particularly millennials and Gen Z, are driving demand for products with transparent ingredient lists and eco-friendly certifications. Additionally, the trend of minimalist living is influencing purchasing behavior, as consumers opt for multifunctional cleaning products that reduce clutter and enhance convenience in their homes.

    Trends in the market:
    In Canada, the Household Cleaners Market within the Home & Laundry Care sector is experiencing a robust shift towards eco-friendly and non-toxic products, driven by an increasing consumer demand for sustainable options. This trend is particularly pronounced among younger generations, such as millennials and Gen Z, who prioritize transparency in ingredient sourcing and seek products bearing eco-certifications. Additionally, the rise of minimalist lifestyles is shaping purchasing decisions, as consumers gravitate towards multifunctional cleaners that streamline their cleaning routines and reduce household clutter. This evolving landscape presents significant opportunities and challenges for industry stakeholders, who must adapt to these preferences to remain competitive.

    Local special circumstances:
    In Canada, the Household Cleaners Market is influenced by a unique blend of cultural values, environmental regulations, and geographical factors. The country's strong commitment to sustainability is reflected in stringent governmental policies that promote eco-friendly practices, compelling manufacturers to innovate. Furthermore, the diverse Canadian population fosters a rich tapestry of consumer preferences, with a notable emphasis on natural ingredients and cruelty-free products. Geographically, the vastness of Canada also encourages localized distribution strategies, as consumers in remote areas seek accessible and effective cleaning solutions that align with their eco-conscious values.

    Underlying macroeconomic factors:
    The Household Cleaners Market in Canada is significantly shaped by macroeconomic factors such as consumer spending patterns, employment rates, and inflation. As the national economy maintains steady growth, disposable income levels rise, allowing consumers to invest more in premium and eco-friendly cleaning products. Additionally, fiscal policies supporting green innovation and sustainability initiatives bolster market development by incentivizing manufacturers to adopt environmentally responsible practices. Global economic trends, such as supply chain disruptions and shifts in raw material costs, also affect product pricing and availability, compelling companies to adapt strategies that align with evolving consumer preferences for effective, sustainable cleaning solutions.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Household Cleaners: market data & analysis - BackgroundHousehold Cleaners: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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