Home & Laundry Care - Equatorial Guinea

Equatorial Guinea's Home & Laundry Care market is projected to generate a revenue of US$45.40m in 2024.
The market is expected to experience an annual growth rate of 6.53% (CAGR 2024-2029).
Within this market, the largest segment is Laundry Care, which is anticipated to reach a market volume of US$24.83m in 2024.
In comparison to other countries around Worldwide, United States leads in revenue generation, with an estimated amount of US$32bn in 2024.
When considering the population of Equatorial Guinea, the per person revenue in the Home & Laundry Care market is estimated to be US$25.87 in 2024.
Additionally, it is expected that 4.7% of the total revenue in the Home & Laundry Care market will be generated through online sales by 2024.
"Equatorial Guinea's rising middle class is driving increased demand for premium home and laundry care products."

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Equatorial Guinea is witnessing considerable growth, propelled by rising consumer demand for effective cleaning products, increasing awareness of hygiene, and the expansion of retail channels offering diverse household solutions.

Customer preferences: Consumers in Equatorial Guinea are demonstrating a growing preference for eco-friendly and sustainable home care products, reflecting increased environmental awareness and a desire for safer household options. This trend is particularly prominent among younger demographics who are more inclined to prioritize brands that showcase ethical practices and natural ingredients. Additionally, the rise of urbanization is influencing purchasing habits, as busy lifestyles drive demand for time-efficient cleaning solutions that promise effectiveness without compromising on safety.

Trends in the market: In Equatorial Guinea, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly and sustainable products, driven by a surge in environmental awareness among consumers. This trend is particularly evident among younger generations who actively seek brands that prioritize ethical sourcing and natural ingredients. Concurrently, urbanization is reshaping consumer behavior, as busy lifestyles increase the demand for efficient cleaning solutions that balance safety and effectiveness. These shifts suggest significant opportunities for industry stakeholders to innovate and align their offerings with the evolving preferences of the market.

Local special circumstances: In Equatorial Guinea, the Home & Laundry Care market is uniquely influenced by its tropical climate, which fosters a high demand for products that combat humidity and mold. Additionally, cultural practices around cleanliness and hospitality elevate the importance of effective cleaning solutions. The government’s regulatory framework is increasingly favoring eco-friendly initiatives, encouraging companies to innovate sustainably. These local factors create a distinctive market landscape, driving consumer preferences towards products that offer both efficacy and environmental responsibility.

Underlying macroeconomic factors: The Home & Laundry Care market in Equatorial Guinea is significantly shaped by macroeconomic factors such as fluctuating oil prices, which directly impact the nation’s economic stability and consumer spending power. A strong oil-dependent economy can lead to increased disposable income, driving demand for premium cleaning products. Conversely, economic downturns may shift consumer preferences towards more cost-effective solutions. Fiscal policies promoting local manufacturing and sustainability initiatives also encourage investment in eco-friendly products. Furthermore, global trends towards environmental consciousness are influencing consumer behavior, pushing companies to adapt their offerings to meet these rising expectations for ethical consumption.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.