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Dishwashing Detergents - Kenya

Kenya
  • In Kenya, the Dishwashing Detergents market generated a revenue of US$49.17m in 2024.
  • It is projected to experience an annual growth rate of 3.96% (CAGR 2024-2029).
  • When compared globally, United States leads in revenue generation with US$4bn in 2024.
  • Looking at the per person revenues in relation to the total population, in Kenya recorded US$0.87 in 2024.
  • Kenyan consumers are increasingly opting for eco-friendly dishwashing detergents to align with the country's commitment to environmental sustainability.

Definition:

The Dishwashing Detergents market covers cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market. Only retail sales to private customers (B2C) are represented in the revenue figures shown; B2B sales to bulk consumers are not taken into account.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Dishwashing powder
  • Dishwashing tablets
  • Dishwashing liquid
  • Hand dishwashing detergents

Out-Of-Scope

  • Dishwashing Detergents for bulk consumers (B2B)
Dishwashing Detergents: market data & analysis - Cover

Market Insights Report

Dishwashing Detergents: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Dishwashing Detergents Market within the Home & Laundry Care sector in Kenya is witnessing mild growth, influenced by factors such as an increasing urban population, rising disposable incomes, and a growing preference for convenience in household cleaning solutions.

    Customer preferences:
    Consumers in Kenya are showing a noticeable shift towards eco-friendly and biodegradable dishwashing detergents, driven by heightened environmental awareness and a desire for sustainable living solutions. Additionally, urbanization is leading to smaller living spaces, prompting a preference for concentrated and multi-functional cleaning products that save both space and time. This trend is further influenced by the growing influence of social media, where lifestyle influencers advocate for modern, efficient home care practices, shaping consumer choices in the dishwashing detergents market.

    Trends in the market:
    In Kenya, the dishwashing detergents market is experiencing a significant shift towards eco-friendly and biodegradable products, as consumers increasingly prioritize sustainability in their purchasing decisions. This trend reflects a broader societal move towards environmentally conscious living, with many seeking products that align with their values. Furthermore, urbanization is driving the demand for concentrated, multi-functional detergents that cater to smaller living spaces and busy lifestyles. Social media influencers are also playing a pivotal role in shaping consumer preferences, promoting modern cleaning solutions that resonate with a younger demographic. These trends suggest that industry stakeholders must innovate and adapt to meet evolving consumer demands, emphasizing sustainability and convenience in their product offerings.

    Local special circumstances:
    In Kenya, the dishwashing detergents market is uniquely influenced by the diverse cultural practices and local cuisine, which often involve intricate cooking methods and heavy use of utensils. This results in a high demand for effective cleaning solutions that can tackle tough grease and stains. Additionally, the prevalence of informal retail channels, such as kiosks and local markets, shapes distribution strategies, requiring brands to develop smaller, affordable packaging that appeals to price-sensitive consumers. Moreover, the regulatory landscape increasingly emphasizes environmental standards, prompting manufacturers to invest in sustainable formulations that comply with government guidelines.

    Underlying macroeconomic factors:
    The dishwashing detergents market in Kenya is significantly influenced by macroeconomic factors such as overall economic growth, inflation rates, and consumer spending power. The country's economic stability, bolstered by agricultural exports and tourism, positively impacts disposable incomes, leading to increased demand for quality cleaning products. Conversely, high inflation can strain household budgets, prompting consumers to seek cost-effective options. Furthermore, fiscal policies promoting local manufacturing encourage brands to invest in production, enhancing supply chain efficiencies. Global trends toward sustainability are also driving local manufacturers to innovate eco-friendly formulations, aligning with international consumer preferences and regulatory expectations.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Dishwashing Detergents: market data & analysis - BackgroundDishwashing Detergents: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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