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Dishwashing Detergents - Europe

Europe
  • In Europe, the revenue generated in the Dishwashing Detergents market is projected to reach US$7.58bn in 2025.
  • This market segment is expected to grow at an annual rate of 2.03% between 2025 and 2029 (CAGR 2025-2029).
  • When compared globally, United States leads in terms of revenue, with US$4bn in 2025.
  • On average, each person in Europe contributes US$8.99 towards the total revenue in the Dishwashing Detergents market in 2025.
  • In Germany, there is a growing trend towards eco-friendly dishwashing detergents, driven by consumers' increasing concern for the environment.

Definition:

The Dishwashing Detergents market covers cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market. Only retail sales to private customers (B2C) are represented in the revenue figures shown; B2B sales to bulk consumers are not taken into account.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope
  • Dishwashing powder
  • Dishwashing tablets
  • Dishwashing liquid
  • Hand dishwashing detergents
Out-Of-Scope
  • Dishwashing Detergents for bulk consumers (B2B)
Dishwashing Detergents: market data & analysis - Cover

Market Insights Report

Dishwashing Detergents: market data & analysis
Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Dishwashing Detergents Market within the Home & Laundry Care sector in Europe is experiencing mild growth, influenced by factors such as changing consumer preferences, sustainability trends, and the increasing demand for eco-friendly products among households.

    Customer preferences:
    Consumers in Europe are increasingly prioritizing eco-friendly dishwashing detergents, reflecting a broader shift towards sustainability in household products. This trend is driven by heightened environmental awareness among younger demographics, particularly millennials and Gen Z, who favor brands that align with their values. Additionally, busy lifestyles are prompting a rise in demand for convenient, time-saving solutions, such as concentrated formulations and multipurpose cleaning products. Cultural nuances also play a role, as consumers in different regions seek localized scents and ingredients, enhancing their connection to the products.

    Trends in the market:
    In Europe, the dishwashing detergents market is experiencing a significant shift towards eco-conscious products, with consumers increasingly opting for biodegradable and plant-based formulations. This trend is particularly prominent among younger generations, such as millennials and Gen Z, who prioritize sustainability in their purchasing decisions. Furthermore, there is a growing demand for concentrated and multipurpose detergents that cater to busy lifestyles, emphasizing convenience without sacrificing cleaning performance. Localized scents and ingredients are also becoming essential, as brands aim to resonate with regional preferences, enhancing consumer loyalty and market differentiation.

    Local special circumstances:
    In Europe, the dishwashing detergents market is shaped by stringent environmental regulations and a strong cultural emphasis on sustainability, particularly in nations like Germany and Scandinavia. Consumers are increasingly influenced by local ecological initiatives that promote eco-friendly products. Additionally, varying water hardness across regions impacts formulation preferences, as denser areas require more effective cleaning agents. The rise of organic farming in southern Europe has also led to a demand for natural ingredients in detergents, pushing brands to innovate and cater to these diverse local needs.

    Underlying macroeconomic factors:
    The dishwashing detergents market in Europe is significantly influenced by macroeconomic factors such as consumer spending trends, disposable income levels, and the overall health of national economies. As European countries recover from economic downturns, increased consumer confidence leads to higher demand for premium and eco-friendly products. Additionally, fiscal policies promoting sustainability initiatives encourage manufacturers to invest in green technologies and natural ingredients. Exchange rates and trade policies also play a role, as fluctuations can affect the cost of raw materials and imported goods, ultimately impacting pricing strategies and market competitiveness.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Dishwashing Detergents: market data & analysis - BackgroundDishwashing Detergents: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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