Home & Laundry Care - Cambodia | Statista Market Forecast

In 2024, the revenue in the Home & Laundry Care market in Cambodia is estimated to reach US$182.90m.
It is projected that the market will experience an annual growth rate of 4.61% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, which is expected to have a market volume of US$105.70m in 2024.
When compared to other countries around Worldwide, United States generates the highest revenue in the Home & Laundry Care market, with earnings of US$32bn in 2024.
In terms of per capita revenue, in Cambodia is expected to generate US$10.68 in 2024.
This indicates the amount of revenue generated by each individual in the country.
Looking at the online sales aspect of the Home & Laundry Care market, it is projected that 6.8% of the total revenue will come from online sales by 2024.
This highlights the increasing importance of e-commerce in this industry.
Cambodia's growing middle class is driving demand for eco-friendly and organic home and laundry care products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Cambodia is experiencing mild growth, influenced by factors such as urbanization, increasing disposable income, and a growing preference for convenient cleaning solutions, which enhance daily routines for consumers.

Customer preferences: Consumers in Cambodia are increasingly gravitating towards eco-friendly and sustainable home and laundry products, reflecting a growing awareness of environmental issues. This shift is particularly evident among younger, urban demographics who prioritize brands that align with their values. Additionally, the rise of e-commerce platforms has made it easier for consumers to access a wider range of products, including premium and niche offerings. As lifestyles become busier, there is also a notable trend towards multi-functional cleaning solutions that save time and effort, enhancing overall convenience in daily chores.

Trends in the market: In Cambodia, the Home & Laundry Care market is experiencing a surge in demand for eco-friendly products, driven by a heightened awareness of environmental sustainability among consumers. Younger, urban demographics are increasingly supporting brands that prioritize eco-conscious practices, indicating a significant shift in purchasing behavior. Additionally, the expansion of e-commerce platforms is facilitating access to a wider variety of premium and niche products. As consumers seek convenience in their busy lives, multi-functional cleaning solutions are becoming essential, prompting industry stakeholders to innovate and adapt their offerings to meet evolving consumer demands.

Local special circumstances: In Cambodia, the Home & Laundry Care market is influenced by the country's unique geographical and cultural context. The prevalence of tropical climates fosters a demand for products that combat humidity-related issues, such as mold and mildew. Additionally, cultural practices around cleanliness and hospitality heighten the importance of effective home care solutions. Regulatory efforts to promote sustainable practices further encourage brands to innovate eco-friendly offerings. This combination of local climate, cultural values, and supportive regulations shapes a distinctive market landscape, driving growth and diversification.

Underlying macroeconomic factors: The Home & Laundry Care market in Cambodia is significantly influenced by macroeconomic factors such as economic growth, consumer spending, and urbanization trends. As the Cambodian economy continues to develop, rising disposable incomes foster a growing demand for quality home care products. Additionally, increased urbanization leads to changes in lifestyle and consumption patterns, prompting consumers to seek effective and convenient cleaning solutions. Fiscal policies that support manufacturing and importation of home care products also play a crucial role, encouraging market entry and innovation. Moreover, global trends toward sustainability and eco-friendliness are shaping product offerings, with consumers increasingly favoring brands that align with these values.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.