Household Cleaners - Cambodia

Cambodia

Highlights

In Cambodia, the revenue generated in the Household Cleaners market is estimated to be US$29.78m by 2024.
It is projected to experience an annual growth rate of 3.28% (CAGR 2024-2029).
When compared to other countries worldwide, United States leads with a revenue of US$8bn in 2024.
Looking at the per person basis, in 2024, each Cambodian generates revenues of US$1.74.
Cambodia has seen a surge in demand for eco-friendly household cleaners, driven by increasing environmental awareness among consumers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Household Cleaners Market within the Home & Laundry Care sector is experiencing mild growth in Cambodia, influenced by factors such as increasing urbanization, rising disposable incomes, and a growing awareness of hygiene and cleanliness among consumers.

Customer preferences: Consumers in Cambodia are increasingly prioritizing eco-friendly and sustainable household cleaners, reflecting a growing awareness of environmental issues and health implications associated with traditional cleaning products. The rise of urban living has led to more compact homes, prompting a demand for multi-purpose cleaners that save space and time. Additionally, as younger generations become more influential, there is a noticeable trend towards brands that emphasize transparency in ingredients and ethical production practices, aligning with their values of health and sustainability.

Trends in the market: In Cambodia, the Household Cleaners Market is experiencing a significant shift towards eco-friendly and sustainable products, driven by consumers' increasing awareness of environmental and health issues linked to conventional cleaners. The demand for multi-purpose cleaners is rising as urban living creates smaller spaces, prompting the search for efficient cleaning solutions. Moreover, younger generations are gravitating towards brands that prioritize ingredient transparency and ethical production, reflecting their values of health and sustainability. These trends signal a transformative phase for industry stakeholders, urging them to innovate and adapt to evolving consumer preferences.

Local special circumstances: In Cambodia, the Household Cleaners Market is influenced by the country's rich cultural heritage and local preferences, where traditional cleaning methods using natural ingredients remain prevalent. This cultural inclination is fostering a demand for eco-friendly products that align with traditional practices. Additionally, Cambodia's rapid urbanization is creating a unique need for efficient cleaning solutions in smaller living spaces. Regulatory frameworks are also evolving, promoting sustainability and safety in product formulations, compelling brands to innovate while adhering to local environmental standards.

Underlying macroeconomic factors: The Household Cleaners Market in Cambodia is significantly shaped by macroeconomic factors such as rising disposable incomes, urbanization trends, and changing consumer preferences. As the economy grows, consumers are increasingly able to afford a variety of household cleaning products, shifting away from traditional methods. Additionally, the government’s focus on environmental sustainability and health has led to the implementation of stricter regulations, encouraging the development of eco-friendly cleaning solutions. Global trends towards sustainability further influence local producers to innovate, ensuring they meet both local demand and international standards, ultimately driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.