Home & Laundry Care - Burundi | Statista Market Forecast

The Home & Laundry Care market in Burundi is projected to generate a revenue of US$67.84m in 2024.
This market is expected to grow annually by 1.99% (CAGR 2024-2029).
The largest segment within this market is the Laundry Care segment, which is estimated to have a market volume of US$38.31m in 2024.
When compared globally, United States leads in terms of revenue generation, with an estimated revenue of US$32bn in 2024.
In relation to the total population, this translates to per person revenues of US$4.99 in 2024.
Looking specifically at the Home & Laundry Care market in Burundi, it is anticipated that online sales will contribute 0.8% of the total revenue by 2024.
"Burundi's home and laundry care market is witnessing a growing demand for eco-friendly and locally sourced products."

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Burundi is witnessing mild growth, influenced by factors like increasing consumer awareness of hygiene, the rise in disposable incomes, and the availability of diverse cleaning products that cater to local preferences and needs.

Customer preferences: In Burundi, consumers are increasingly prioritizing eco-friendly and sustainable cleaning products, reflecting a growing awareness of environmental issues and health impacts. This shift is evident among younger demographics who are more inclined to choose biodegradable and non-toxic options. Additionally, urbanization is driving demand for convenience-oriented products, such as multi-purpose cleaners and concentrated detergents, catering to busy lifestyles. Cultural practices surrounding cleanliness and hygiene further influence preferences, leading to a rise in traditional herbal cleaning solutions alongside modern offerings.

Trends in the market: In Burundi, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly and sustainable products, as consumers increasingly prioritize environmental consciousness and health considerations. This trend is particularly prevalent among younger consumers, who show a preference for biodegradable and non-toxic cleaners. Urbanization is also influencing the market, driving demand for convenience-oriented items like multi-purpose cleaners and concentrated detergents. Moreover, traditional herbal cleaning solutions are gaining popularity, reflecting cultural values around cleanliness. These trends present significant opportunities for industry stakeholders to innovate and cater to evolving consumer preferences, while promoting sustainability and convenience.

Local special circumstances: In Burundi, the Home & Laundry Care market is influenced by the country's unique geographical and cultural context. The abundance of natural resources encourages the use of locally sourced ingredients in cleaning products, aligning with consumer preferences for herbal and traditional solutions. Additionally, the regulatory landscape promotes eco-friendly practices, incentivizing manufacturers to develop sustainable products. The community-oriented lifestyle fosters a demand for bulk purchasing and refill stations, further distinguishing the market dynamics from those in more industrialized regions.

Underlying macroeconomic factors: The Home & Laundry Care market in Burundi is shaped by several macroeconomic factors, including the national economic health, consumer spending patterns, and global economic trends. The country's economic stability influences disposable income levels, affecting consumer purchasing power and preferences for premium or eco-friendly products. Additionally, fiscal policies that support local manufacturing and sustainable practices encourage the development of home care solutions that resonate with community values. Global trends toward sustainability and environmental responsibility also impact consumer choices, leading to increased demand for natural and locally sourced cleaning products, further highlighting the market's unique positioning.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.