Home & Laundry Care - Burkina Faso

In 2024, the revenue in the Home & Laundry Care market in Burkina Faso is estimated to be US$162.50m.
It is projected to have an annual growth rate of 6.05% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, which is expected to have a market volume of US$94.39m in 2024.
When compared globally, United States generates the highest revenue in the Home & Laundry Care market, reaching US$32bn in 2024.
On a per capita basis, in Burkina Faso generates US$6.82 in revenue in 2024.
Furthermore, online sales are predicted to account for 2.5% of the total revenue in the Home & Laundry Care market by 2024.
Despite the limited access to modern technology and consumer goods, Burkina Faso's home and laundry care market is witnessing a shift towards more eco-friendly and locally sourced products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Burkina Faso is experiencing moderate growth, influenced by factors such as urbanization, increased disposable income, and a shift towards convenience-driven products that enhance hygiene and cleanliness in households.

Customer preferences: In Burkina Faso, there is a notable shift towards eco-friendly and sustainable home and laundry care products as consumers become more environmentally conscious. This trend is influenced by a younger demographic that prioritizes health and safety, seeking products with natural ingredients and biodegradable packaging. Additionally, the rising urban middle class is increasingly valuing convenience, leading to greater demand for ready-to-use cleaning solutions. Cultural traditions of cleanliness are also evolving, with modern households embracing innovative cleaning practices that align with global hygiene standards.

Trends in the market: In Burkina Faso, the Home & Laundry Care market is experiencing a significant shift towards eco-friendly and sustainable product offerings. Consumers, particularly the younger demographic, are increasingly prioritizing health and safety, prompting a demand for products made with natural ingredients and biodegradable packaging. As urbanization rises, the middle class is seeking convenient, ready-to-use cleaning solutions. This evolution in cultural cleanliness norms reflects a broader embrace of innovative cleaning practices that align with global hygiene standards, highlighting the need for industry stakeholders to adapt their product lines and marketing strategies accordingly.

Local special circumstances: In Burkina Faso, the Home & Laundry Care market is uniquely shaped by its cultural practices and environmental awareness. Traditional cleaning methods, often rooted in local customs, are being challenged by modern products that promote hygiene and sustainability. The prevalence of informal markets influences purchasing behaviors, with consumers leaning towards affordable, locally produced goods. Additionally, government regulations on harmful chemicals are steering manufacturers toward safer alternatives, driving the demand for eco-conscious products that resonate with the rising middle class's aspirations for health and convenience.

Underlying macroeconomic factors: The Home & Laundry Care market in Burkina Faso is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and shifts in consumer behavior. As the economy gradually stabilizes, increased consumer spending is directing attention toward quality cleaning products that align with health and environmental standards. Additionally, global trends toward sustainability and eco-friendliness are prompting local manufacturers to innovate and compete with international brands. Fiscal policies promoting local production and reducing tariffs on eco-friendly goods further enhance market growth. The informal economy's prevalence also shapes purchasing decisions, as consumers seek affordable yet effective solutions that reflect their cultural practices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.