Living Room Furniture - Southeast Asia

In 2024, the Living Room Furniture market in Southeast Asia is projected to generate a revenue of US$5.27bn.
According to market forecasts, this segment is expected to experience an annual growth rate of 3.91% (CAGR 2024-2029).
When compared globally, United States leads the way in revenue generation, with a staggering US$73bn expected in 2024.
In terms of per capita income, each individual in Southeast Asia is estimated to generate US$7.60 in revenue in 2024.
The demand for modern and space-saving living room furniture is steadily increasing in Southeast Asia, particularly in urban areas like Singapore and Kuala Lumpur.

Definition:

This Living Room Furniture segment refers to movable objects that are designed to be used in a living room, which is typically a central and multi-functional space in a home. It includes items that are intended to make the room more comfortable and functional, such as seating, tables, and storage unts (e.g., TV stands, console tables, etc.)

Structure:

The Living Room Furniture segment is divided into two subsegments:

The Seats & Sofas subsegment refers to furniture designed for sitting, lounging, or reclining, and typically includes items such as sofas, armchairs, recliners, and ottomans.
The Cabinets, TV Stands, & Side Tables subsegment refers to furniture items that are designed to store or hold various objects such as media equipment, drinks, books, or lamps.

Additional Information:

The Living Room Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Sofas and armchairs, dining chairs
Bar tables and chairs, stools, and benches
Coffee, console, and side tables
TV and media furniture

Consumer electronics
Household appliances
Lamps and lighting
Floor covering

The Living Room Furniture market in Southeast Asia is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: in Southeast Asia are shifting towards more modern and contemporary styles of living room furniture. Customers are looking for sleek designs, clean lines, and minimalist aesthetics. This preference is driven by the influence of global design trends and the desire for a more modern and sophisticated living space. Additionally, customers in Southeast Asia are increasingly valuing functionality and space-saving solutions in their furniture choices. With smaller living spaces becoming more common in urban areas, customers are seeking furniture that can serve multiple purposes and maximize the use of limited space. Trends in the market include the rising popularity of online shopping for furniture and the increasing demand for eco-friendly and sustainable products. Online shopping offers convenience and a wider range of options for customers, allowing them to easily compare prices and styles. This trend is particularly prominent in Southeast Asia, where internet penetration rates are rapidly increasing. As for eco-friendly and sustainable products, customers in Southeast Asia are becoming more conscious of the environmental impact of their purchasing decisions. They are seeking furniture made from renewable materials and produced using sustainable manufacturing processes.

Local special circumstances: in Southeast Asia also contribute to the growth of the Living Room Furniture market. The region's rapidly expanding middle class, urbanization, and increasing disposable incomes are driving the demand for new furniture. As more people move to urban areas, the need for modern and functional living room furniture becomes more pronounced. Additionally, Southeast asia's strong tourism industry is fueling the demand for furniture in hotels, resorts, and other accommodation establishments. The region's growing economy and rising consumer confidence further support the growth of the Living Room Furniture market. Underlying macroeconomic factors, such as gdp growth, population growth, and urbanization rates, also play a significant role in the development of the Living Room Furniture market in Southeast Asia. As the region's economies continue to grow, more people have the means to invest in new furniture for their homes. Population growth and urbanization further drive the demand for living room furniture, as more people move to cities and require furnishings for their new homes. These macroeconomic factors create a favorable environment for the growth of the Living Room Furniture market in Southeast Asia. In conclusion, the Living Room Furniture market in Southeast Asia is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and

Underlying macroeconomic factors:. Customers in the region are increasingly seeking modern and functional furniture, while also valuing sustainability. Online shopping and the region's growing middle class are driving the demand for new furniture. The strong tourism industry and urbanization rates further contribute to the growth of the market. Overall, the Living Room Furniture market in Southeast Asia is poised for continued expansion in the coming years.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.