Home Décor - Sweden | Statista Market Forecast

In Sweden, the revenue generated in the Home Décor market Segment reached US$1.05bn in the year 2024.
The market is projected to experience an annual growth rate of 2.80% (CAGR 2024-2029).
When compared to the global market, United States generates the highest revenue, amounting to US$35bn in 2024.
Considering the total population, per person revenues in Sweden amount to US$98.07 in the same year.
In Sweden, minimalist and sustainable home décor designs are gaining popularity, reflecting the country's commitment to simplicity and environmental consciousness.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Sweden has been experiencing steady growth in recent years, driven by changing customer preferences and the influence of global trends.

Customer preferences: in the Home Décor market in Sweden have shifted towards minimalistic and functional designs. Swedish consumers value clean lines, natural materials, and functional products that serve a purpose. This preference for simplicity and functionality is reflected in the popularity of Scandinavian design, which emphasizes clean, minimalist aesthetics and practicality. Trends in the market include a growing interest in sustainable and eco-friendly home décor products. Swedish consumers are increasingly conscious of the environmental impact of their purchases and are actively seeking out products that are made from sustainable materials and produced in an environmentally friendly manner. This trend is driven by a combination of consumer demand for sustainable products and government initiatives to promote sustainability in the country. Another trend in the Home Décor market in Sweden is the rise of online shopping. Swedish consumers are increasingly turning to online platforms to purchase home décor products, as it offers convenience, a wide range of options, and competitive prices. The growth of e-commerce has also led to the emergence of new online retailers specializing in home décor, further fueling the market's expansion. Local special circumstances in Sweden also contribute to the development of the Home Décor market. The country's long winters and limited daylight hours have led to a strong emphasis on creating cozy and inviting interiors. This has resulted in a demand for products such as candles, soft furnishings, and warm lighting that create a warm and welcoming atmosphere in the home. Underlying macroeconomic factors also play a role in the growth of the Home Décor market in Sweden. The country has a strong economy, with high disposable income levels and a high standard of living. This enables consumers to invest in their homes and spend on home décor products. Additionally, low interest rates and favorable credit conditions have made it easier for consumers to finance home improvement projects and purchase new home décor items. In conclusion, the Home Décor market in Sweden is experiencing growth due to changing customer preferences, the influence of global trends, and favorable macroeconomic conditions. The market is characterized by a preference for minimalistic and functional designs, a growing interest in sustainable products, and the rise of online shopping.

Local special circumstances: such as the country's long winters, also contribute to the market's development. Overall, the Home Décor market in Sweden is expected to continue growing in the coming years.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.