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Home Décor - EU-27

EU-27
  • In the EU-2.02%, the Home Décor market Segment generates a revenue of US$25.15bn in 2024.
  • It is projected to experience an annual growth rate of 2.02% (CAGR 2024-2029).
  • When compared to the global market, United States leads with a revenue of US$35bn in 2024.
  • In terms of per capita income, each person in the EU-2.02% generates a revenue of US$56.19 in 2024.
  • In France, there is a growing trend towards incorporating vintage and antique pieces in home décor, adding a touch of elegance and history to modern interiors.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

  • The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
  • The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
  • The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
  • The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

In-Scope

  • Candles
  • Curtains
  • Carpets & Rugs
  • Decorative Accessories

Out-Of-Scope

  • Flameless & Floating Candles
  • Shower Curtains
  • Smart Blinds
  • Clocks
  • Plants
  • Mirrors
Home Décor: market data & analysis - Cover

Market Insight report

Home Décor: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Company Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Home Décor market in eu-27 has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

    Customer preferences:
    in the Home Décor market have shifted towards sustainable and eco-friendly products. Consumers are becoming more conscious of the environmental impact of their purchases and are actively seeking out products that are made from recycled materials or produced using sustainable manufacturing processes. This shift in customer preferences has led to an increase in the demand for eco-friendly home décor products, such as furniture made from reclaimed wood or textiles made from organic fibers. Trends in the Home Décor market in eu-27 include the rise of minimalist and Scandinavian design styles. These design styles emphasize simplicity, functionality, and natural materials, which align with the growing interest in sustainable products. Additionally, there has been an increased focus on personalized and unique home décor items. Consumers are looking for products that reflect their individual style and personality, leading to a rise in the popularity of handmade and customizable home décor items.

    Local special circumstances:
    also play a role in the development of the Home Décor market in eu-27. Each country within the eu-27 has its own cultural and design influences, which shape consumer preferences and trends. For example, countries in Northern Europe have a strong tradition of design and craftsmanship, leading to a demand for high-quality and well-designed home décor products. On the other hand, countries in Southern Europe have a more traditional and ornate design aesthetic, which influences the types of home décor products that are popular in those regions. Underlying macroeconomic factors also contribute to the growth of the Home Décor market in eu-27. Economic stability and rising disposable incomes have allowed consumers to invest more in their homes and prioritize home décor purchases. Additionally, the growth of e-commerce has made it easier for consumers to access a wide range of home décor products, including those from international brands. This has increased competition in the market and provided consumers with more options to choose from. Overall, the Home Décor market in eu-27 is developing in response to changing customer preferences, emerging trends, local special circumstances, and

    Underlying macroeconomic factors:
    . The shift towards sustainable and eco-friendly products, the rise of minimalist and personalized design styles, and the influence of local cultural and design influences are shaping the market. Additionally, economic stability and the growth of e-commerce are driving consumer spending in the Home Décor market.

    Methodology

    Data coverage:

    Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

    Modeling approach / Market size:

    Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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