Home Décor - Central Africa | Statista Market Forecast

In Central Africa, the revenue generated in the Home Décor market Segment in 2024 amounts to US$427.00m.
It is projected that the market will experience an annual growth rate of 3.13% (CAGR 2024-2029).
When compared to the global market, United States generates the highest revenue with US$35bn in 2024.
In terms of per capita revenue, in Central Africa generates US$4.42 per person in 2024.
Despite being a developing region, Central Africa is experiencing a surge in demand for artisanal and eco-friendly home décor products.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Central Africa is experiencing significant growth and development, driven by various factors such as changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: in the Home Décor market in Central Africa are evolving, with consumers increasingly seeking stylish and modern products to enhance their living spaces. There is a growing demand for unique and personalized home décor items that reflect individual tastes and preferences. Customers are also placing greater emphasis on sustainability and eco-friendly products, opting for materials and designs that are environmentally friendly. Trends in the market are also contributing to its development. One notable trend is the increasing popularity of african-inspired home décor. Consumers are embracing traditional African patterns, colors, and motifs in their interior design choices, creating a sense of cultural pride and identity. This trend is also fueled by the global interest in African art and craftsmanship, leading to a rise in exports of African home décor products. Another trend driving the market is the growing influence of technology. Consumers are increasingly using online platforms and e-commerce channels to browse and purchase home décor items. This shift towards online shopping provides greater convenience and accessibility, allowing customers to explore a wider range of products and compare prices. It also opens up opportunities for local artisans and small businesses to reach a broader customer base.

Local special circumstances: in Central Africa contribute to the development of the Home Décor market. The region is rich in natural resources and traditional craftsmanship, offering a unique blend of materials and techniques. This abundance of resources and talent enables the production of high-quality and distinctive home décor products that appeal to both local and international customers. Additionally, the region's cultural diversity and heritage provide inspiration for innovative and culturally relevant designs.

Underlying macroeconomic factors: also play a role in the development of the Home Décor market in Central Africa. Economic growth and rising disposable incomes are driving consumer spending on home improvement and interior design. As the middle class expands, more individuals are investing in their homes, creating a demand for home décor products. Furthermore, government initiatives and investments in infrastructure development are boosting economic activity and creating opportunities for the home décor industry. In conclusion, the Home Décor market in Central Africa is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers seek stylish and personalized home décor items, the market is responding with african-inspired designs and sustainable products. The increasing use of technology and online platforms is also shaping the market, providing greater accessibility and opportunities for local artisans. With its rich cultural heritage and availability of resources, Central Africa is well-positioned to capitalize on the growing demand for home décor products.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.