Home Décor - Benelux | Statista Market Forecast

In the year 2024, the Home Décor market Segment in Benelux is projected to generate a revenue of US$3.21bn.
This market is anticipated to experience an annual growth rate of 2.33% (CAGR 2024-2029).
When compared on a global scale, United States leads the way in terms of revenue generation, with a staggering amount of US$35bn in 2024.
To put it into perspective, in 2024, each person in Benelux contributes approximately US$106.90 to the overall revenue in the Home Décor market Segment.
The Benelux market for home décor is currently trending towards minimalist designs and sustainable materials, reflecting the region's emphasis on simplicity and environmental consciousness.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Benelux is experiencing steady growth and development, driven by customer preferences for stylish and personalized home interiors. With a strong emphasis on design and aesthetics, consumers in Benelux are increasingly seeking unique and high-quality home décor products to enhance their living spaces.

Customer preferences: In Benelux, customers have a strong inclination towards modern and contemporary home décor styles. They prefer clean lines, minimalist designs, and a combination of neutral colors with bold accents. Scandinavian-inspired furniture and accessories are particularly popular, as they offer a sleek and functional aesthetic. Additionally, there is a growing demand for eco-friendly and sustainable home décor products, as consumers become more conscious of the environmental impact of their purchases.

Trends in the market: One of the key trends in the Home Décor market in Benelux is the rise of online shopping. With the convenience of e-commerce platforms, consumers can easily browse and purchase a wide range of home décor products from the comfort of their homes. This trend has led to the growth of online retailers specializing in home décor, offering a diverse selection of products and competitive prices. Another trend in the market is the increasing popularity of DIY (do-it-yourself) home décor projects. Many consumers in Benelux enjoy the creative process of decorating their homes and are willing to invest time and effort into making personalized pieces. This trend has created opportunities for retailers to offer DIY kits and workshops, catering to the growing demand for unique and customized home décor items.

Local special circumstances: Benelux is known for its rich design heritage and craftsmanship. The region has a long history of producing high-quality home décor products, such as ceramics, glassware, and textiles. This local expertise and tradition contribute to the appeal of home décor products from Benelux, both domestically and internationally. Local artisans and designers play a significant role in shaping the market, offering unique and artisanal pieces that cater to the discerning tastes of consumers.

Underlying macroeconomic factors: The stable economic conditions in Benelux have contributed to the growth of the Home Décor market. With a strong purchasing power, consumers are more willing to invest in home décor products that reflect their personal style and enhance their living spaces. Additionally, the increasing urbanization and rising disposable incomes have fueled the demand for home décor products, as consumers seek to create comfortable and aesthetically pleasing homes. In conclusion, the Home Décor market in Benelux is driven by customer preferences for modern and personalized home interiors. The rise of online shopping and the popularity of DIY projects are key trends in the market. The region's rich design heritage and craftsmanship, coupled with stable macroeconomic conditions, further contribute to the growth and development of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.