Home Décor - Austria | Statista Market Forecast

In Austria, the Home Décor market Segment generated a revenue of US$719.90m in the year 2024.
It is projected to experience an annual growth rate of 0.15% (CAGR 2024-2029).
When compared on a global scale, United States leads in terms of revenue with US$35bn in 2024.
Considering the total population, per person revenues amount to US$80.19 in 2024.
Austria's home décor market is experiencing a surge in demand for traditional, rustic-inspired furniture and accessories, reflecting the country's rich cultural heritage and appreciation for craftsmanship.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Austria is experiencing steady growth and development in recent years. Customer preferences have shifted towards more modern and minimalist designs, with a focus on functionality and sustainability. This trend is in line with the global market, where consumers are increasingly seeking products that are both aesthetically pleasing and environmentally friendly.

Customer preferences: In Austria, customers are showing a growing interest in home décor products that are not only visually appealing but also practical and sustainable. This shift in preferences can be attributed to several factors. Firstly, there is a growing awareness among consumers about the importance of sustainability and environmental consciousness. As a result, many customers are seeking products that are made from eco-friendly materials and have a minimal impact on the environment. Additionally, the rise of minimalism and the decluttering movement has influenced customer preferences, with many individuals opting for simple and functional designs that help create a sense of calm and order in their homes.

Trends in the market: One of the key trends in the Home Décor market in Austria is the increasing popularity of Scandinavian-inspired designs. The clean lines, natural materials, and muted color palettes commonly associated with Scandinavian design have resonated with Austrian consumers who appreciate the simplicity and elegance of this style. Another trend that is gaining traction in the market is the use of sustainable and recycled materials in home décor products. This trend reflects the growing demand for environmentally friendly options and the desire to reduce waste.

Local special circumstances: Austria has a rich cultural heritage and a long tradition of craftsmanship. This has influenced the local home décor market, with many consumers valuing high-quality, handmade products. Austrian customers often seek out products that are locally produced and reflect the country's unique design aesthetic. This preference for locally made goods has created opportunities for small-scale artisans and designers to thrive in the market.

Underlying macroeconomic factors: The Home Décor market in Austria is also influenced by underlying macroeconomic factors. The country has a stable economy and a high standard of living, which has contributed to a strong consumer base with disposable income to spend on home décor products. Additionally, the growing trend of urbanization has led to an increase in apartment living, with many individuals seeking to personalize and decorate their living spaces. This has created a demand for innovative and space-saving home décor solutions. In conclusion, the Home Décor market in Austria is experiencing growth and development driven by customer preferences for modern and sustainable designs. The popularity of Scandinavian-inspired styles and the use of eco-friendly materials are key trends in the market. The local special circumstances, including a preference for high-quality craftsmanship and locally made products, further contribute to the market's growth. The underlying macroeconomic factors, such as a stable economy and the trend of urbanization, also play a significant role in shaping the market. Overall, the Home Décor market in Austria is poised for continued growth as consumers prioritize functionality, sustainability, and personalization in their home décor choices.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.