Fresh Fish - Ecuador

Ecuador

Highlights

Revenue in the Fresh Fish market amounts to US$688.70m in 2024. The market is expected to grow annually by 1.85% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$37.48 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 34.99m kg by 2029. The Fresh Fish market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 1.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Fish Market in Ecuador has seen a sluggish growth rate due to various factors such as limited access to technology, low health awareness among consumers, and reliance on traditional fish buying methods. This has hindered the market from fully embracing digitalization and online services.

Customer preferences: Consumers in Ecuador are becoming more environmentally conscious, leading to a rise in demand for sustainably sourced and locally caught fresh fish. This trend is also influenced by a growing focus on healthy and organic food choices. Furthermore, the increasing popularity of seafood in Ecuadorian cuisine, coupled with a rise in disposable income, has led to a shift towards higher-end and specialty fish products. With a growing emphasis on quality and sustainability, consumers are also seeking out direct-to-consumer options, such as purchasing directly from fishermen or participating in community-supported fisheries.

Trends in the market: In Ecuador, the Fresh Fish Market of the Fish & Seafood Market within The Food market is seeing an increase in demand for sustainably sourced seafood due to growing awareness of environmental concerns. This trend is expected to continue as consumers prioritize ethical and environmentally friendly options. Additionally, there is a rise in online seafood sales as more people turn to e-commerce for their food purchases. This presents opportunities for industry stakeholders to tap into the digital market and expand their customer base. However, it also poses challenges for small-scale fishermen who may struggle to adapt to the online market. To stay competitive, industry players may need to invest in technology and marketing strategies to meet the changing demands of consumers.

Local special circumstances: In Ecuador, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's abundant coastal resources and rich fishing tradition. The market is also shaped by the local culture, where seafood is a staple in the cuisine. Additionally, regulations on sustainable fishing practices and strict quality control standards have played a significant role in shaping the market. These factors have created a unique market dynamic, with a diverse range of seafood options and a strong emphasis on freshness and sustainability.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in Ecuador is heavily influenced by macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Ecuador's economy has been growing steadily, with a projected GDP growth of 3.5% in 2021. This growth is driven by various factors, such as increasing commodity prices, government investments in infrastructure, and a stable political environment. Additionally, Ecuador's favorable trade agreements, such as the Andean Community and the Pacific Alliance, have contributed to the growth of its fish and seafood exports. These favorable macroeconomic conditions have created a conducive environment for the growth of the Fresh Fish Market, attracting both domestic and international investments.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.