Lawn & Garden - North America | Statista Market Forecast

The North American Lawn & Garden market is projected to generate a revenue of US$142.60bn in 2024.
According to the forecast, this market segment is expected to grow at an annual rate of 2.57% (CAGR 2024-2029).
In terms of global comparison, United States leads the way by generating the highest revenue of US$133bn in 2024.
When considering the population figures, the per person revenue in North America is estimated to be US$279.50 in 2024.
In North America, the trend in the Lawn & Garden market is a growing demand for eco-friendly and sustainable gardening practices.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Lawn & Garden market in North America has seen limited growth due to factors such as the declining trend in DIY and hardware store sales, coupled with the niche market for gardening equipment and supplies. However, increasing awareness of environmental sustainability and a shift towards self-sufficiency are driving a small but steady increase in demand for digital solutions in this market.

Customer preferences: As the Lawn & Garden Market within the DIY & Hardware Store Market market continues to grow, consumers are placing more emphasis on environmentally-friendly and sustainable products. With the increasing awareness of the impact of traditional lawn care and gardening methods on the environment, there has been a shift towards eco-friendly alternatives such as organic fertilizers and natural pest-control options. This trend is driven by the growing importance of sustainability and the desire for greener living amongst consumers.

Trends in the market: In the DIY & Hardware Store Market within the North American Lawn & Garden Market, the current trend is towards sustainable and eco-friendly gardening practices. Consumers are increasingly looking for ways to reduce their carbon footprint and support the environment, leading to a rise in demand for organic and natural products. This trend is expected to continue, driven by growing awareness of environmental issues and a desire to create greener, healthier outdoor spaces. Industry stakeholders should pay attention to this trend and incorporate sustainable options into their product offerings to remain competitive in the market.

Local special circumstances: The Lawn & Garden Market within the DIY & Hardware Store Market in North America is heavily influenced by the region's seasonal climate changes, as well as the strong culture of DIY and outdoor living. Due to the harsh winters in certain parts of North America, demand for lawn & garden products tends to be highest in the spring and summer months. Additionally, the popularity of outdoor entertaining and gardening as a hobby drives sales in this market. Homeowners in North America also place a high value on maintaining their outdoor spaces, leading to a strong demand for lawn care and gardening products throughout the year. This unique combination of factors sets the North American market apart from others, and shapes the behavior of both consumers and businesses in the Lawn & Garden industry.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in North America is heavily influenced by macroeconomic factors such as consumer spending, housing market trends, and overall economic growth. As the economy continues to recover from the COVID-19 pandemic, consumer confidence and spending are expected to increase, leading to a rise in demand for lawn and garden products. In addition, the strong housing market in North America is driving sales in the DIY & Hardware Store Market, as homeowners invest in their outdoor spaces. Fiscal policies, such as tax incentives for home improvements, can also impact market performance. Overall, a positive economic outlook and favorable policies are expected to support the growth of the Lawn & Garden Market within the DIY & Hardware Store Market in North America.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.