The DIY & Hardware Store market in Kenya has seen moderate growth due to factors such as rising consumer interest in DIY projects and increasing awareness of the benefits of gardening. However, the slow growth rate can be attributed to challenges such as limited access to resources and technical know-how.
Customer preferences: In recent years, there has been a growing interest in sustainable and eco-friendly gardening practices among consumers in Kenya. This shift is driven by a combination of cultural values and an increased awareness of the impact of traditional gardening methods on the environment. This trend has led to a rise in demand for organic and natural lawn and garden products, as well as an increase in interest in DIY techniques such as composting and rainwater harvesting. Additionally, as more Kenyans are adopting urban lifestyles, there is a greater demand for space-saving and low-maintenance gardening solutions, such as vertical gardens and hydroponics.
Trends in the market: In Kenya, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a surge in eco-friendly and sustainable gardening practices. This trend is driven by the increased awareness of the environmental impact of traditional gardening methods. Consumers are opting for natural and organic products, such as compost and mulch, over chemical fertilizers. This shift towards sustainability not only benefits the environment but also presents opportunities for industry stakeholders to offer eco-friendly products and services. Additionally, there is a growing interest in urban gardening, with more people living in apartments and small homes utilizing balcony or rooftop spaces for gardening. This trend is expected to continue as more people embrace a greener lifestyle.
Local special circumstances: In Kenya, the Lawn & Garden market within the DIY & Hardware Store Market is heavily influenced by the country's geographic and climatic conditions. With a predominantly tropical climate, the demand for gardening and outdoor equipment is high. Additionally, Kenyan culture places a strong emphasis on agriculture and self-sufficiency, leading to a robust market for gardening tools and supplies in the DIY & Hardware Store sector. Furthermore, the country's regulatory environment, including the use of organic and eco-friendly gardening practices, has shaped consumer preferences and product offerings in this market.
Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Kenya is significantly impacted by macroeconomic factors such as consumer purchasing power, infrastructure development, and housing sector growth. As the global economy continues to grow, the increase in disposable income and consumer spending creates a favorable environment for the DIY and hardware store market. In addition, the Kenyan government's focus on infrastructure development and the increasing demand for housing are contributing to the growth of the lawn and garden market in the country. However, factors such as fluctuating currency exchange rates and inflation rates may pose challenges to market growth.
Data coverage:
Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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