The Lawn & Garden market in Kazakhstan has seen minimal growth due to factors such as limited consumer awareness and low adoption of digital technologies. However, with increasing health consciousness and easy availability of online gardening services, the market is expected to witness a gradual rise in the coming years.
Customer preferences: Home gardening has seen a surge in popularity in Kazakhstan, with more people turning to DIY and hardware stores for lawn and garden supplies. This can be attributed to a growing trend of self-sufficiency and a desire for greener living spaces. Additionally, as people spend more time at home due to the COVID-19 pandemic, there has been an increased interest in growing one's own fruits and vegetables. This has also led to a demand for sustainable and eco-friendly products in the lawn and garden market.
Trends in the market: In Kazakhstan, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a shift towards more eco-friendly and sustainable products. This trend is significant as it aligns with the global movement towards environmental consciousness. It also presents opportunities for industry stakeholders to tap into a growing market for environmentally friendly products. Furthermore, there is a growing interest in smart gardening solutions, with the use of technology and automation in garden maintenance. This trend has the potential to increase convenience and efficiency for consumers while also driving market growth for the industry.
Local special circumstances: In Kazakhstan, the Lawn & Garden Market within the DIY & Hardware Store Market is influenced by the country's dependence on agriculture and its harsh climate, with strong demand for durable and reliable gardening and lawn care tools. Furthermore, regulations on land ownership and farming practices also impact the market, with a focus on environmentally friendly and sustainable solutions. This creates a unique market dynamic, with a combination of traditional farming methods and modern gardening trends.
Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Kazakhstan is impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. As the economy in Kazakhstan continues to grow, more consumers have disposable income to spend on DIY and gardening products, driving market growth. Government policies that promote home improvement and increasing investments in infrastructure also contribute to the market's expansion. However, global economic instability and fluctuations in oil prices could potentially slow down the growth of the market. Additionally, consumer behavior and purchasing power are also influenced by factors such as inflation rates, unemployment rates, and currency exchange rates.
Data coverage:
Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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