The Lawn & Garden market in Ghana has seen slow growth, influenced by factors such as limited access to technology and a lack of consumer awareness. However, with increasing adoption of digital tools and a growing DIY trend, the market is expected to experience significant growth in the coming years.
Customer preferences: In Ghana, consumers are increasingly gravitating towards environmentally-friendly and sustainable gardening solutions. This trend is reflected in the growing demand for eco-friendly gardening supplies, such as organic fertilizers and composting kits. This shift is driven by the growing awareness of the impact of traditional gardening practices on the environment. Additionally, a rise in urbanization has led to a growing interest in urban gardening and small-space gardening techniques, as consumers look for ways to incorporate greenery in their limited living spaces.
Trends in the market: In Ghana, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a significant increase in demand for environmentally friendly and sustainable products. This trend is driven by growing consumer awareness and government initiatives to promote eco-friendly practices. As a result, there is a shift towards organic fertilizers, natural pest control, and energy-efficient gardening tools. This trajectory towards eco-consciousness is expected to continue, presenting opportunities for industry stakeholders to innovate and market environmentally responsible products to meet consumer preferences. However, this trend also poses challenges for businesses that are not able to adapt, potentially losing out on a growing market segment.
Local special circumstances: In Ghana, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the country's tropical climate and topography. The warm and humid weather creates a high demand for outdoor gardening and landscaping products. Additionally, traditional cultural practices such as gardening and farming also contribute to the market's growth. Furthermore, the government's regulations on waste management and environmental conservation have led to a growing interest in sustainable gardening practices, driving the demand for eco-friendly products in the market.
Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Ghana is influenced by macroeconomic factors such as economic stability, government policies, and consumer spending. As the country experiences steady economic growth and increased consumer purchasing power, there is a growing demand for home improvement products, including lawn and garden supplies. Moreover, favorable government policies and initiatives to promote domestic production and infrastructure development contribute to the market's growth by making these products more accessible and affordable. Additionally, with Ghana's rapidly growing population, there is a rising need for outdoor spaces and green areas, which further drives the demand for lawn and garden products.
Data coverage:
Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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