Lawn & Garden - Austria | Statista Market Forecast

In Austria, the revenue generated in the Lawn & Garden market in 2024 amounts to US$1.44bn.
It is projected that the market will experience an annual growth rate of 2.58% (CAGR 2024-2029).
When compared to other countries worldwide, United States leads in terms of revenue, with US$133bn in 2024.
Taking into account the total population figures, it can be observed that per person revenues amount to US$160.80 in 2024.
Austria's growing interest in sustainable gardening is driving the demand for eco-friendly lawn care products.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Austrian DIY and hardware stores within the Lawn & Garden Market have seen minimal growth due to factors such as lack of awareness, limited adoption of digital technologies, and the preference of consumers for in-store shopping.

Customer preferences: Gardening and landscaping have become increasingly popular hobbies among Austrian consumers, with a growing trend towards eco-friendly and sustainable practices. This has led to a rising demand for organic and locally-sourced gardening products, as well as a surge in interest for DIY and upcycling projects. Additionally, there is a shift towards smaller, more urban living spaces in Austria, leading to an increased demand for compact and multi-functional gardening equipment and supplies. These preferences are also reflected in the rising popularity of community gardens and urban farming initiatives.

Trends in the market: In Austria, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a surge in demand for eco-friendly and sustainable products. This trend is driven by growing environmental consciousness and government initiatives promoting green living. As a result, companies are increasingly investing in innovative products such as electric gardening tools and organic fertilizers. Such trends are expected to continue, with consumers placing a higher importance on sustainability in their purchasing decisions. This presents opportunities for industry stakeholders to capitalize on this shift by offering a wider range of eco-friendly options and promoting their environmental efforts. However, this also poses challenges for companies lagging behind in their sustainability efforts, as they may face criticism and lose out on potential customers. Overall, the trajectory of this trend indicates a growing focus on sustainability in the Lawn & Garden Market, presenting both opportunities and challenges for industry stakeholders.

Local special circumstances: In Austria, the Lawn & Garden market within the DIY & Hardware Store Market is heavily influenced by the country's strong focus on sustainability and eco-friendly practices. This has led to a demand for organic and natural gardening products, as well as the popularity of community gardening projects. Additionally, strict regulations regarding the use of pesticides and chemicals in gardening have also shaped the market dynamics, with consumers opting for safer and environmentally friendly alternatives.

Underlying macroeconomic factors: 'In Austria, the Lawn & Garden Market within the DIY & Hardware Store Market is influenced by macroeconomic factors such as consumer spending on home improvement, tourism and outdoor activities. The country's strong economy and stable fiscal policies have led to increased disposable income, allowing for more discretionary spending on home and garden products. Additionally, Austria's popularity as a tourist destination drives demand for these products, as visitors often seek out local stores for gardening and outdoor supplies. The country's focus on sustainability and eco-friendliness also contributes to the growth of the market, as consumers prioritize environmentally-friendly products in their purchasing decisions.'

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.