Video Players - Ghana

Ghana

Highlights

The Video Players market in Ghana is projected to generate a revenue of US$10.6m in 2024.
According to the Compound Annual Growth Rate (CAGR) from 2024 to 2029, the market is anticipated to grow annually by -0.45%.
When compared globally, United States leads in revenue generation with US$481.1m in 2024.
This indicates the significant market share held by United States in the Video Players market industry.
In terms of per capita revenue, each person in Ghana is expected to generate US$0.31 in 2024.
This figure gives an insight into the economic contribution of the Video Players market to the overall population.
Looking ahead, the volume of the Video Players market is estimated to reach 130.4k pieces by 2029.
However, there might be a slight decline in volume growth in 2025.0 with a rate of -1.3%.
On an individual level, the average volume per person in the Video Players market is projected to be 0.0pieces in 2024.
This showcases the level of engagement and usage of Video Players market among the population in Ghana.
Ghana's video player market is experiencing a surge in demand for local content, driving the growth of homegrown video streaming platforms.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.