Smart Streaming Devices - Western Africa

The revenue generated by the Smart Streaming Devices market in Western Africa is projected to reach US$58.3m in 2024.
It is anticipated to experience an annual growth rate of 13.26% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market, with an estimated amount of US$2.7bn in 2024.
In terms of per capita figures, the revenue per person in Western Africa is projected to be US$0.14 in 2024.
Looking ahead, the volume of the Smart Streaming Devices market is expected to reach 2.3m pieces units by 2029.
In 2025.0, the market is forecasted to witness a volume growth of 17.8%.
Additionally, the average volume per person in the Smart Streaming Devices market is projected to be 0.0pieces units in 2024.
Western Africa is experiencing a surge in demand for smart streaming devices, driven by the growing popularity of online streaming platforms in the region.

Definition:

Smart Streaming Devices include smart TV boxes and streaming sticks. These devices are designed to provide consumers with access to a wide range of online video and audio content, including movies, TV shows, music, and other types of media. They typically connect to a TV or other display and connect to the internet through Wi-Fi or Ethernet and provide access to popular streaming services like Netflix, Amazon Prime Video, Hulu.

Additional Information:

The market comprises revenue, average revenue per capita, volume, average volume per capita and price. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Amazon, Google, and Apple. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

Dedicated hubs for streaming media

Blu-ray players
Game systems
Consoles with built-in streaming devices

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.