Desktop PCs - LATAM | Statista Market Forecast

Revenue in the Desktop PCs market amounts to US$4.0bn in 2024. The market is expected to grow annually by 0.69% (CAGR 2024-2028).
In global comparison, most revenue is generated United States (US$3.0bn in 2024).
In relation to total population figures, per person revenues of US$6.30 are generated in 2024.
In the Desktop PCs market, volume is expected to amount to 5.7m pieces by 2028. The Desktop PCs market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Desktop PCs market is expected to amount to 0.0pieces in 2024.

Definition:

Desktop PCs are personal computers that are designed to be used on a desk or table. They consist of a separate monitor, keyboard, and mouse, which are connected to a central processing unit (CPU) that contains the computer's hardware and software components. Desktop PCs offer a wide range of features and capabilities, including web browsing, email, document creation, gaming, and multimedia playback. They can be more powerful than laptops due to their larger size, which allows for more powerful components, and can also be more affordable. Desktop PCs are commonly used for work, gaming, and home entertainment, and can be easily customized and upgraded to meet specific needs.

Additional Information:

The market comprises revenue, average revenue per capita, volume, average volume per capita and price. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Sony, Panasonic, Samsung, LG, and Philips. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

PC towers
All-in-one stations
Minis

Portable computers
Other equipment sold separately (e.g. PC monitors, keyboards)

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

The introduction of PCs capable of handling artificial intelligence (AI) on-device, coupled with the beginning of a commercial refresh cycle, is a sign of hope for the global PC market. This is timely, particularly as the industry went through a period of inventory rebalance in 2023, contributing to a 15 percent fall in shipments during the year. However, with the global economy nearing recovery, so has the PC market, with shipments finally showing signs of growth moving into 2024.