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  4. Personal Care

Oral Care - G20

G20
  • In 2024, the revenue in the Oral Care market in G20 amounts to US$33.63bn.
  • It is projected to grow annually by 2.14% (CAGR 2024-2029).
  • When comparing the global market, United States generates the highest revenue with US$10bn in 2024.
  • In terms of per person revenues, US$9.50 are generated in 2024.
  • In Japan, the oral care market is dominated by a strong preference for traditional remedies and holistic approaches to dental health.

Definition:

The Oral Care as part of the Personal Care market covers all products that are used for daily mouth care routine such as toothpastes, mouth washes, manual toothbrushes and floss. Excluded are electric toothbrushes and health services related to oral care (e.g. dentists and hygienists).

Additional Information:

The market comprises revenue, average revenue per capita, and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Toothpaste
  • Mouthwashes & rinses
  • Manual toothbrushes
  • Floss

Out-Of-Scope

  • Electric toothbrushes
  • Medical services (dentists, professional dental cleaning)

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Nov 2024

Source: Statista Market Insights

Most recent update: Nov 2024

Source: Statista Market Insights

Key Players

Most recent update: Mar 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Nov 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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