Skip to main content
  1. Market Insights
  2. Consumer
  3. Beauty & Personal Care

Cosmetics - Southern Europe

Southern Europe
  • In 2024, the revenue in the Cosmetics market in Southern Europe amounts to US$5.29bn.
  • It is projected that the market will experience an annual growth rate of 2.77% (CAGR 2024-2029).
  • When compared globally, United States generates the highest revenue in the Cosmetics market, reaching US$20bn in 2024.
  • In terms of per capita revenue, each person in Southern Europe generates US$22.35 in 2024.
  • Additionally, it is estimated that 63% of the sales in the Cosmetics market by 2024 will be attributed to Non-Luxury.
  • In Southern Europe, Italy is known for its high-end luxury cosmetics brands, with a strong emphasis on natural and organic ingredients.

Definition:

The Cosmetics covers decorative cosmetics used for beautification and enhancing appearance. The segment includes for the face, lips, eyes, nails and natural cosmetics. Excluded are products applied to the skin for cleansing and care. Cosmetics include products such as makeup, lipsticks, mascara, and nail polishes.

Structure:

The market consists of 5 different segments:

  • The Face Cosmetics cover decorative cosmetics that primarily serve as beauty products for the face including foundation makeup, concealers, face powders, BB and CC creams etc.
  • The Lip Cosmetics cover decorative cosmetics that serve as beauty products for the lips including lipsticks, lipliner, and lip gloss.
  • The Eyes Cosmetics covers beauty products for the eyes including mascara, eyeliner, eye shadow, and makeup for eyebrows.
  • The Nails Cosmetics cover beauty products for the nails including polishes and top coats.
  • The Natural Cosmetics cover beauty products for the face, eyes, and nails made completely or partially from natural ingredients and containing low or minimal amounts of synthetic chemicals.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Facial make up
  • Lipsticks
  • Eye make up
  • Nail care & color
  • Natural cosmetics

Out-Of-Scope

  • Skin care
  • Facial cleansing products
  • Professional products & services
Cosmetics: market data & analysis - Cover

Market Insights report

Cosmetics: market data & analysis

Study Details

    Revenue

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Cosmetics: market data & analysis - BackgroundCosmetics: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.