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Natural Cosmetics - Japan

Japan
  • In Japan, the revenue generated in the Natural Cosmetics market is projected to reach US$937.07m in 2025.
  • It is anticipated that the market will experience a yearly growth rate of 4.18% (CAGR 2025-2030).
  • Comparatively, China holds the highest revenue in the global market, amounting to US$3bn in 2025.
  • When considering the total population, the per person revenue in Japan is estimated to be US$7.68 in 2025.
  • The demand for natural cosmetics in Japan is skyrocketing as consumers prioritize clean and sustainable beauty products.

Definition:

The market Natural Cosmetics covers beauty products for the face, eyes and nails made completely or partially from natural ingredients and containing low or minimal amounts of synthetic chemicals. Excluded are products for cleansing and care and professional products or services.

Additional Information:

The market comprises revenue, average revenue per capita, and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope
  • Makeup with natural ingredients for the face, eyes and lips
  • Nail polishes with natural ingredients
  • Cosmetics certified as natural
Out-Of-Scope
  • Skin care
  • Facial cleansing products
  • Professional products & services

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update:

Source: Statista Market Insights

Most recent update:

Source: Statista Market Insights

Sales Channels

Most recent update:

Source: Statista Market Insights

Global Comparison

Most recent update:

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update:

Source: Statista Market Insights

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