Market Insights Consumer Beauty & Personal Care Cosmetics

Face Cosmetics - Japan

Japan

In Japan, the revenue in the Face market is projected to reach US$3.68bn in 2024.
Looking ahead, the market is anticipated to experience an annual growth rate of 1.48% (CAGR 2024-2029).
When compared globally, in the United States leads in revenue generation, with US$7,461m in 2024.
Taking into account the total population, per person revenues of US$30.02 are expected in 2024.
The Japanese market for face masks has experienced a surge in demand due to the country's high population density and cultural emphasis on hygiene.

Key regions: United Arab Emirates, India, Indonesia, South Korea, Worldwide

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Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.