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  4. Cosmetics

Nails - Mexico

Mexico
  • In Mexico, the revenue generated in the Nails market is projected to reach US$229.20m in 2024.
  • It is anticipated that the market will experience an annual growth rate of 2.08% (CAGR 2024-2029).
  • When compared globally, China stands out as the top revenue generator in the Nails market, with a projected revenue of US$2bn in 2024.
  • Considering the total population figures, per person revenues of US$1.77 are expected to be generated in Mexico in 2024.
  • The demand for nail art in Mexico has surged in recent years, with intricate designs and bold colors becoming a popular trend among Mexican consumers.

Definition:

The Cosmetics market Nails covers beauty products for the nails including polishes and top coats. Excluded are nail care products or services and natural cosmetics.

Additional Information:

The market comprises revenue, average revenue per capita and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Nail polishes
  • Nail gels
  • Top coat

Out-Of-Scope

  • Nail care products
  • Professional products & services
  • Natural cosmetics

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Nov 2024

Source: Statista Market Insights

Most recent update: Nov 2024

Source: Statista Market Insights

Key Players

Most recent update: Mar 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Mar 2024

Source: Statista Market Insights

Notes: The chart reflects the percentage of consumers who select the specific retail channels as their preferred destinations for buying nailpolishes.

Most recent update: Aug 2024

Sources: Statista Market Insights, Statista Consumer Insights Global

Global Comparison

Most recent update: Nov 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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