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Cosmetics - Mexico

Mexico
  • In 2025, the revenue in the Cosmetics market in Mexico is projected to reach US$1.78bn.
  • According to forecasts, the market is expected to grow at an annual rate of 4.18% (CAGR 2025-2030).
  • It is worth noting that in a global comparison, United States generates the highest revenue in the Cosmetics market, with an estimated figure of US$21bn in 2025.
  • To put the revenue into perspective, in 2025, per person revenues in Mexico's Cosmetics market amount to US$13.65.
  • This indicates the average amount of revenue generated per individual in relation to the total population figures.
  • Furthermore, by 2025, approximately 88% of the sales in the Cosmetics market can be attributed to Non-Luxury.
  • This signifies the proportion of sales that are generated by products that are not considered luxury items.
  • Mexico's cosmetics market is witnessing a surge in demand for natural and organic products, driven by increasing consumer awareness of sustainability and environmental concerns.

Definition:

The Cosmetics covers decorative cosmetics used for beautification and enhancing appearance. The segment includes for the face, lips, eyes, nails and natural cosmetics. Excluded are products applied to the skin for cleansing and care. Cosmetics include products such as makeup, lipsticks, mascara, and nail polishes.

Structure:

The market consists of 5 different segments:

  • The Face Cosmetics cover decorative cosmetics that primarily serve as beauty products for the face including foundation makeup, concealers, face powders, BB and CC creams etc.
  • The Lip Cosmetics cover decorative cosmetics that serve as beauty products for the lips including lipsticks, lipliner, and lip gloss.
  • The Eyes Cosmetics covers beauty products for the eyes including mascara, eyeliner, eye shadow, and makeup for eyebrows.
  • The Nails Cosmetics cover beauty products for the nails including polishes and top coats.
  • The Natural Cosmetics cover beauty products for the face, eyes, and nails made completely or partially from natural ingredients and containing low or minimal amounts of synthetic chemicals.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope
  • Facial make up
  • Lipsticks
  • Eye make up
  • Nail care & color
  • Natural cosmetics
Out-Of-Scope
  • Skin care
  • Facial cleansing products
  • Professional products & services
Cosmetics: market data & analysis - Cover

Market Insights report

Cosmetics: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS

    Revenue

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Feb 2025

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Feb 2025

    SOURCE: Statista Market Insights

    Key Players

    MOST_RECENT_UPDATE: Mar 2024

    SOURCE: Statista Market Insights

    Sales Channels

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    NOTES: The chart reflects the percentage of consumers who select the specific retail channels as their preferred destinations for buying cosmetics.

    MOST_RECENT_UPDATE: Aug 2024

    SOURCES: Statista Market Insights, Statista Consumer Insights Global

    Product Types

    MOST_RECENT_UPDATE: Dec 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Feb 2025

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

    Consumer

    XMO_REPORT_PROMO_HEADLINE

    Cosmetics: market data & analysis - BackgroundCosmetics: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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