Market Insights Consumer Apparel Women's Apparel

T-Shirts - Ghana

Ghana

In 2024, the revenue in the T-Shirts market in Ghana amounted to US$95.61m.
It is projected to experience an annual growth rate of 3.07% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this segment, reaching US$10,780m in 2024.
Looking at the population figures, per person revenues of US$2.75 are expected to be generated in Ghana in 2024.
By 2029, the volume in the T-Shirts market is estimated to reach 17.7m pieces units.
Furthermore, a volume growth of 2.1% is anticipated in 2025.
The average volume per person in the T-Shirts market is projected to be 0.5pieces units in Ghana in 2024.
"T-Shirts with traditional Ghanaian patterns are gaining popularity among locals, reflecting a growing interest in preserving cultural heritage."

Key regions: Philippines, Malaysia, United States, Singapore, India

Market

Region

Region comparison

Currency

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.