Market Insights Consumer Apparel Women's Apparel

Night & Underwear - Ghana

Ghana

In 2024, the Night & Underwear market in Ghana is projected to generate a revenue of US$106.50m.
This market is expected to experience an annual growth rate of 3.19% (CAGR 2024-2029).
When compared to other countries worldwide, in the United States leads the pack in revenue generation, reaching US$24,320m in 2024.
In terms of per capita figures, each person in Ghana is estimated to contribute US$3.06 to the total revenue in the Night & Underwear market for the year 2024.
Looking ahead to 2029, the volume of the Night & Underwear market is predicted to reach 20.9m pieces.
Additionally, there is an expected volume growth of 1.7% in 2025.
On an individual level, the average volume per person in the Night & Underwear market is anticipated to be 0.6pieces in 2024.
Ghana's growing middle class is fueling a demand for luxury nightwear and underwear, creating opportunities for local and international brands.

Key regions: Germany, Australia, Indonesia, China, Europe

Market

Region

Region comparison

Currency

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.