Market Insights Consumer Apparel Women's Apparel

Night & Underwear - Austria

Austria

In Austria, the Night & Underwear market is projected to generate a revenue of US$381.00m in 2024.
It is anticipated that the market will experience an annual growth rate of 1.78% (CAGR 2024-2029).
When compared globally, in the United States leads in terms of revenue generation, with a projected amount of US$24,320m in 2024.
Taking into account the total population figures, each individual in Austria is expected to contribute US$42.44 in revenue to the Night & Underwear market in 2024.
Looking ahead to 2029, the volume of the Night & Underwear market is estimated to reach 36.6m pieces units.
Additionally, there is a projected volume growth of 0.2% expected in 2025.
On average, each person in Austria is expected to purchase 4.0pieces units of Night & Underwear market in 2024.
Austria's nightwear market is seeing a surge in demand for traditional Tyrolean-inspired designs, reflecting the country's cultural heritage.

Key regions: Germany, Australia, Indonesia, China, Europe

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Currency

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.