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  4. Men's Apparel

T-Shirts - EU-27

EU-27
  • In 2024, the revenue generated in the T-Shirts market in the EU-27 amounts to US$9.71bn.
  • It is projected that the market will experience an annual growth rate of 1.52% (CAGR 2024-2029).
  • When compared globally, China generates the highest revenue in this segment, with US$6bn in 2024.
  • In terms of per capita revenue, each person in the EU-27 generates US$21.71 in 2024.
  • Looking ahead, the volume in the T-Shirts market is expected to reach 823.1m pieces by 2029.
  • Furthermore, there will be a volume growth of 1.0% in 2025.0.
  • The average volume per person in the T-Shirts market is projected to be 1.8pieces in 2024.
  • In Germany, there is a growing trend of eco-friendly and sustainable T-shirts, with consumers prioritizing organic cotton and fair trade production.

Definition:

Generally speaking, the T-Shirts market encompasses men’s clothes for the upper body that are worn beneath the outerwear. According to the traditional conventions of the textile industry, they are assigned to underwear; however, society has now widely accepted t-shirts as part of the outerwear market.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, sustainable apparel share, and sales channels. Online channel distribution refers to the purchase of physical goods in online retail. In other words, the purchase is concluded via the internet – on a desktop PC, tablet, or smartphone. The offline distribution channel covers all purchases in stationary stores made via telesales or mail orders (e.g., print catalogs).

In-Scope

  • T-Shirts
  • Singlets

Out-Of-Scope

  • Bathrobes
  • Nightwear

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Mar 2024

Sources: Statista Market Insights, Annual reports of key players, Desk research, Statista Consumer Insights Global

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Key Players

Most recent update: Mar 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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