Market Insights Consumer Apparel Men's Apparel

Night & Underwear - G20

In 2024, the Night & Underwear market in the G20 countries is projected to generate a revenue of US$13.36bn.
It is anticipated that the market will experience an annual growth rate of 2.60% between 2024 and 2029 (CAGR 2024-2029).
Among the G20 countries, in the United States is the top revenue generator in the Night & Underwear market, with a projected revenue of US$5,785m in 2024.
When considering the per capita figures, the revenue per person in the Night & Underwear market is estimated to be US$3.76 in 2024.
By 2029, the volume in the Night & Underwear market is expected to reach 2,023.0m pieces.
Additionally, a volume growth of 1.2% is projected for 2025.
Furthermore, the average volume per person in the Night & Underwear market is anticipated to be 0.5pieces in 2024.
In the G20 country of Germany, there is a growing trend towards eco-friendly and sustainable nightwear and underwear options.

Key regions: Europe, Malaysia, Germany, India, United States

Market

Region

Region comparison

Currency

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.