Market Insights Consumer Apparel Men's Apparel

Night & Underwear - Eastern Asia

Eastern Asia

The Night & Underwear market in Eastern Asia is projected to generate a revenue of US$3.41bn in 2024.
It is anticipated that this market will experience an annual growth rate of 2.95% from 2024 to 2028 (CAGR 2024-2028).
Amongst global markets, in the United States leads in revenue generation, with US$5,785m expected in 2024.
When considering the total population, per person revenues in 2024 are estimated to be US$2.09.
Looking ahead, the volume in the Night & Underwear market is predicted to reach 469.4m pieces units by 2028.
However, a slight decline of -0.4% in volume growth is expected in 2025.
On average, each person in Eastern Asia is projected to account for 0.3pieces units of volume in the Night & Underwear market in 2024.
In Eastern Asia, the demand for high-quality, fashionable night and underwear is on the rise as consumers prioritize comfort and style in their sleepwear choices.

Key regions: India, China, Germany, United States, Malaysia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.