Market Insights Consumer Alcoholic Drinks

Spirits - Malta

Malta

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$34.9m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$28.2m in 2024.
Revenue, combined amounts to US$63.1m in 2024.
The revenue, at home is expected to grow annually by 1.02% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$65.02 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 1,326.0k L by 2024.
Volume, out-of-home is expected to amount to 380.2k L in 2024.
Volume, combined is expected to amount to 1,706.0k L in 2024.
The Spirits market is expected to show a volume growth, at home of -1.8% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 2.47L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Malta has been experiencing steady growth in recent years, driven by changing consumer preferences and a growing economy.

Customer preferences: Maltese consumers have shown a growing interest in premium and craft spirits, as they seek unique and high-quality products. This trend is in line with global consumer preferences, where there is a shift towards more premium and artisanal spirits. Additionally, there is a growing demand for flavored spirits, as consumers look for new and exciting taste experiences.

Trends in the market: One of the key trends in the Spirits market in Malta is the rise of local distilleries. These distilleries are producing small-batch spirits using locally sourced ingredients, which appeals to consumers who value authenticity and supporting local businesses. This trend is not unique to Malta, as craft distilleries have been gaining popularity worldwide. Another trend in the market is the increasing popularity of gin. Gin has seen a resurgence in recent years, with a wide range of flavors and botanicals available. This trend is driven by the rise of craft gin distilleries, as well as the growing popularity of gin-based cocktails.

Local special circumstances: One of the unique aspects of the Spirits market in Malta is the influence of the country's history and culture. Malta has a rich tradition of winemaking and distilling, dating back centuries. This heritage has shaped consumer preferences and contributed to the growth of the local spirits industry. Additionally, Malta's status as a popular tourist destination has also had an impact on the Spirits market. Tourists visiting Malta often seek out local spirits as souvenirs or to enjoy during their stay. This has created a demand for unique and locally produced spirits, further driving the growth of the market.

Underlying macroeconomic factors: The growth of the Spirits market in Malta can also be attributed to the country's strong economic performance. Malta has experienced steady economic growth in recent years, which has increased disposable income and consumer spending. This has allowed consumers to indulge in premium and higher-priced spirits, driving the growth of the market. Furthermore, Malta's membership in the European Union has facilitated the import and export of spirits, allowing for a wide variety of products to be available in the market. This has contributed to the diversification and expansion of the Spirits market in Malta. In conclusion, the Spirits market in Malta is experiencing growth due to changing consumer preferences, the rise of local distilleries, and the country's strong economic performance. The market is characterized by a demand for premium and craft spirits, as well as a growing interest in gin. The influence of Malta's history and culture, as well as its status as a tourist destination, further contribute to the growth of the market.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.