Market Insights Consumer Alcoholic Drinks

Spirits - Honduras

Honduras

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$442.2m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$52.2m in 2024.
Revenue, combined amounts to US$494.4m in 2024.
The revenue, at home is expected to grow annually by 4.06% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$41.10 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 27.9m L by 2024.
Volume, out-of-home is expected to amount to 1,501.0k L in 2024.
Volume, combined is expected to amount to 29.4m L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.1% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 2.59L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Honduras has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Spirits market in Honduras have shifted towards premium and craft spirits. Consumers are increasingly seeking unique and high-quality products, opting for premium spirits that offer a more refined and sophisticated drinking experience. This shift in preferences is fueled by a growing middle class with higher disposable incomes and a desire for luxury goods. Additionally, there is a rising interest in craft spirits, which are often produced in small batches and offer a more artisanal and authentic drinking experience. Trends in the market include the growing popularity of rum and flavored spirits. Rum has long been a favorite spirit in Honduras, and its popularity continues to rise. The country has a rich tradition of rum production, and local brands are gaining recognition both domestically and internationally. Flavored spirits, such as fruit-infused vodkas and flavored liqueurs, are also seeing increased demand. These products appeal to consumers looking for unique and innovative flavors to enhance their drinking experience. Local special circumstances in Honduras contribute to the development of the Spirits market. The country has a strong cultural tradition of socializing and celebrating, which often involves the consumption of alcoholic beverages. This cultural norm creates a favorable environment for the Spirits market to thrive. Additionally, the tourism industry in Honduras is growing, attracting visitors from around the world who are interested in experiencing the country's unique culture and trying local spirits. This influx of tourists provides an opportunity for the Spirits market to expand and cater to a diverse range of customers. Underlying macroeconomic factors also play a role in the development of the Spirits market in Honduras. The country has experienced steady economic growth in recent years, leading to an increase in disposable incomes and consumer spending. As a result, more people have the means to purchase spirits and indulge in premium and craft offerings. Furthermore, the government has implemented policies to promote and support the local spirits industry, including tax incentives and regulations that protect domestic producers. These measures have created a favorable business environment for both local and international spirits companies operating in Honduras. Overall, the Spirits market in Honduras is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers seek premium and craft spirits, the market is responding by offering a wider range of high-quality products. With the support of government policies and a growing tourism industry, the Spirits market in Honduras is poised for further expansion in the coming years.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.