Spirits - Burundi

The Spirits market in Burundi has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Burundi have shifted towards premium and craft spirits, reflecting a global trend towards higher quality and more unique products. Consumers are increasingly seeking out spirits that offer a unique taste experience and are willing to pay a premium for these products. This has led to an increase in the availability of premium spirits in the market, with both local and international brands expanding their offerings to cater to this demand. In addition to premium spirits, there has also been a growing interest in locally produced spirits in Burundi. Consumers are becoming more aware of the unique flavors and craftsmanship of local spirits, and are actively seeking out these products. This has created opportunities for local distilleries to thrive and expand their presence in the market. One of the key trends in the spirits market in Burundi is the rise in cocktail culture. As consumers become more knowledgeable about spirits and their versatility, there has been an increase in the consumption of cocktails. This trend has been supported by the growing number of bars and restaurants in the country that offer a wide range of cocktails, as well as the availability of cocktail-making classes and events. As a result, there has been a higher demand for spirits that are suitable for use in cocktails, such as vodka, rum, and gin. Another trend in the market is the increasing popularity of flavored spirits. Flavored spirits, such as fruit-infused vodka or spiced rum, have gained popularity among consumers who are looking for unique and innovative flavors. This trend has been driven by the desire for variety and the opportunity to experiment with different flavors in cocktails. Local special circumstances in Burundi have also influenced the development of the spirits market. The country has a rich tradition of brewing and distilling, with many families having their own recipes and techniques that have been passed down through generations. This has created a strong foundation for the production of spirits and has contributed to the growth of local distilleries. Furthermore, the tourism industry in Burundi has been growing steadily, attracting visitors from around the world. Tourists often seek out local products as souvenirs or gifts, including spirits. This has created a market for locally produced spirits, as tourists are interested in experiencing the unique flavors of Burundi. Underlying macroeconomic factors, such as a growing middle class and increasing disposable income, have also contributed to the development of the spirits market in Burundi. As more people have the means to afford premium products, they are willing to spend more on high-quality spirits. Additionally, the growing urbanization and changing lifestyles have led to an increase in socializing and entertainment activities, creating a greater demand for spirits. Overall, the spirits market in Burundi is experiencing growth driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft spirits, the rise of cocktail culture, and the popularity of flavored spirits are all contributing to the development of the market. With the continued growth of the tourism industry and the increasing disposable income of consumers, the spirits market in Burundi is expected to continue its upward trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.