Beer - Burundi

The Beer market in Burundi has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: In Burundi, customers have shown a growing preference for beer as their beverage of choice. This can be attributed to several factors, including the social and cultural significance of beer in the country. Beer is often consumed during social gatherings and celebrations, making it an integral part of Burundian culture. Additionally, the affordability and availability of beer compared to other alcoholic beverages have also contributed to its popularity among customers.

Trends in the market: One of the key trends in the Burundian beer market is the increasing demand for craft beer. Craft beer, which is typically produced by small, independent breweries, offers consumers a unique and diverse range of flavors and styles. This trend reflects a growing consumer desire for more premium and artisanal beer options. Furthermore, there has been a noticeable shift towards healthier and low-alcohol beer alternatives, as consumers become more health-conscious and seek out beverages with lower calorie and alcohol content.

Local special circumstances: Burundi's beer market is also influenced by local special circumstances. The country has a young and rapidly growing population, which contributes to the increasing demand for beer. Additionally, the presence of a large informal sector in Burundi, where many small-scale breweries operate, has also contributed to the growth of the beer market. These informal breweries often produce traditional and locally-inspired beer varieties, catering to the preferences of the local population.

Underlying macroeconomic factors: Several macroeconomic factors have played a role in the development of the beer market in Burundi. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed more individuals to afford and consume beer. Additionally, the government's efforts to promote the tourism industry in Burundi have also contributed to the growth of the beer market. As the number of tourists visiting the country increases, so does the demand for beer as a popular beverage choice. In conclusion, the Beer market in Burundi has been growing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The increasing demand for craft beer, the shifting preference towards healthier alternatives, and the influence of Burundian culture and demographics have all contributed to the growth of the market. Additionally, the country's economic growth and government support for the tourism industry have also played a significant role. Overall, the future of the beer market in Burundi looks promising, with continued growth expected in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.