Alcoholic Drinks - Peru | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$4.0bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.7bn in 2024.
Revenue, combined amounts to US$5.7bn in 2024.
The revenue, at home is expected to grow annually by 0.21% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$115.60 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 1.1bn L by 2024.
Volume, out-of-home is expected to amount to 259.3m L in 2024.
Volume, combined is expected to amount to 1.4bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -3.2% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 31.56L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Peru has been experiencing significant growth in recent years.

Customer preferences: Peruvian consumers have shown a growing interest in alcoholic drinks, particularly in spirits such as Pisco and rum. Pisco, a grape brandy that is the national drink of Peru, has been gaining popularity both domestically and internationally. The unique flavor and versatility of Pisco have made it a favorite choice among consumers. Additionally, rum, which is also produced locally, has seen increased demand due to its smooth taste and affordability.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Peru is the rise of craft beer. Craft breweries have been popping up across the country, offering a wide range of unique and flavorful beers. This trend reflects a shift in consumer preferences towards more premium and artisanal products. Craft beer has become a popular choice among millennials who are looking for new and exciting flavors. Another trend in the market is the increasing demand for low-alcohol and non-alcoholic beverages. As health and wellness become more important to consumers, there has been a growing interest in alternatives to traditional alcoholic drinks. This trend is driven by a desire for healthier options and a shift towards moderation. Non-alcoholic beers and mocktails have gained popularity as they offer the same social experience without the negative effects of alcohol.

Local special circumstances: Peru has a rich cultural heritage when it comes to alcoholic drinks. Pisco, as mentioned earlier, is deeply rooted in Peruvian culture and has a strong association with national identity. This cultural significance has contributed to the popularity of Pisco both domestically and internationally. Additionally, Peru's diverse geography and climate make it an ideal location for the production of a variety of alcoholic beverages, including wine, beer, and spirits.

Underlying macroeconomic factors: Peru's growing economy and rising disposable incomes have played a significant role in driving the growth of the Alcoholic Drinks market. As consumers have more purchasing power, they are able to afford higher-quality and more premium alcoholic beverages. Additionally, the tourism industry in Peru has been booming, attracting visitors from around the world who are interested in experiencing the local culture and cuisine, including the country's alcoholic drinks. In conclusion, the Alcoholic Drinks market in Peru is experiencing growth due to a combination of factors including changing consumer preferences, the rise of craft beer, the demand for low-alcohol and non-alcoholic beverages, cultural significance, and underlying macroeconomic factors. These trends and developments reflect the evolving preferences and behaviors of Peruvian consumers, as well as the unique characteristics of the local market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.