Hard Seltzer - Netherlands

The Hard Seltzer market in Netherlands has experienced significant growth in recent years, driven by changing consumer preferences and a desire for healthier alcoholic beverage options.

Customer preferences: Customers in Netherlands are increasingly seeking out low-calorie and low-sugar alcoholic beverages, and Hard Seltzers fit this requirement perfectly. With a lower calorie and sugar content compared to traditional alcoholic beverages, Hard Seltzers have become a popular choice among health-conscious consumers. Additionally, the wide variety of flavors available in the market appeals to customers who are looking for refreshing and flavorful options.

Trends in the market: One of the key trends in the Hard Seltzer market in Netherlands is the increasing number of brands and flavors available. As the demand for Hard Seltzers has grown, both local and international companies have entered the market, offering a wide range of options to consumers. This trend has led to increased competition and innovation, with brands constantly introducing new flavors and varieties to attract customers. Another trend in the market is the rising popularity of Hard Seltzers among younger consumers. The millennial and Gen Z population in Netherlands are more open to trying new and innovative alcoholic beverages, and Hard Seltzers have gained traction among this demographic. The social media presence and influencer marketing strategies employed by many Hard Seltzer brands have also contributed to their popularity among younger consumers.

Local special circumstances: Netherlands has a well-established culture of beer consumption, with a wide variety of local and international beer brands available in the market. However, the rise of Hard Seltzers has introduced a new option for consumers looking for a lighter and more refreshing alternative. The presence of a strong beer culture has also influenced the flavors and branding strategies of Hard Seltzer brands in Netherlands, with some brands incorporating traditional beer flavors or collaborating with local breweries to create unique offerings.

Underlying macroeconomic factors: The growth of the Hard Seltzer market in Netherlands can also be attributed to broader macroeconomic factors. The country has a stable economy and a high standard of living, which has allowed consumers to prioritize health and wellness in their purchasing decisions. Additionally, the increasing popularity of low-alcohol and non-alcoholic beverages aligns with the growing trend of mindful drinking and moderation. In conclusion, the Hard Seltzer market in Netherlands has experienced significant growth due to changing customer preferences for healthier alcoholic beverage options. The availability of a wide range of flavors, the rising popularity among younger consumers, and the influence of the local beer culture have all contributed to the market's development. Furthermore, the macroeconomic factors of a stable economy and a focus on health and wellness have also played a role in the market's growth.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.