Alcoholic Drinks - Myanmar | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$1.9bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$919.6m in 2024.
Revenue, combined amounts to US$2.8bn in 2024.
The revenue, at home is expected to grow annually by 7.08% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$33.93 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 329.6m L by 2024.
Volume, out-of-home is expected to amount to 221.9m L in 2024.
Volume, combined is expected to amount to 551.5m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.9% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 6.00L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Myanmar has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Myanmar have shifted towards the consumption of alcoholic drinks, with an increasing demand for a wide variety of beverages. Consumers are increasingly seeking out new and unique flavors, as well as premium and high-quality products. This trend is driven by a growing middle class with higher disposable incomes, who are willing to spend more on alcoholic beverages as a form of indulgence and social status. Additionally, the younger generation in Myanmar is becoming more open to trying different types of alcoholic drinks, leading to a diversification of the market. One of the key trends in the Alcoholic Drinks market in Myanmar is the rising popularity of craft beer. Craft breweries have emerged in the country, offering a range of unique and locally brewed beers. This trend is driven by the increasing interest in artisanal and locally produced products, as well as the influence of international craft beer culture. Craft beer appeals to consumers who are looking for a more authentic and flavorful drinking experience. Another trend in the market is the growing demand for imported alcoholic drinks, particularly wine and spirits. This is driven by a desire for international brands and products, as well as a perception of higher quality. The availability of imported alcoholic drinks has increased in recent years, with more retailers and bars offering a wide selection of international brands. This trend is also supported by the growing tourism industry in Myanmar, as visitors from around the world bring their preferences for foreign alcoholic beverages. Local special circumstances in Myanmar also contribute to the development of the Alcoholic Drinks market. Myanmar has a rich cultural heritage of traditional alcoholic beverages, such as palm wine and rice wine. These traditional drinks continue to be popular among local consumers, with many small-scale producers catering to this demand. Additionally, Myanmar has a tradition of social drinking, with alcohol often being consumed during social gatherings and celebrations. This cultural aspect drives the demand for alcoholic drinks in the country. Underlying macroeconomic factors, such as a growing economy and increasing urbanization, also play a role in the development of the Alcoholic Drinks market in Myanmar. As the country's economy continues to grow, more people have the means to afford alcoholic beverages. Urbanization is also contributing to the growth of the market, as more people move to cities and adopt new lifestyles and preferences. In conclusion, the Alcoholic Drinks market in Myanmar is experiencing growth due to changing customer preferences, emerging trends such as craft beer and imported drinks, local special circumstances including traditional beverages and social drinking culture, as well as underlying macroeconomic factors. These factors combined are shaping the market and creating opportunities for both local and international players in the industry.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.